VŠTE:M_COP Controlling and Planning - Course Information

M_COP Controlling and Planning

Extent and Intensity

2/4/0. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Václav Zahrádka (seminar tutor), Ing. Veronika Machová, Ph.D., MBA (deputy)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites (in Czech)

OBOR(CAP)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Master of Business Administration (programme VŠTE, CZV)

Course objectives supported by learning outcomes

This course is based on the fact that the student has a basic understanding of the concepts of controlling and planning. Teaching is based on primary knowledge of these concepts, each concept is discussed in greater depth and at the same time, emphasis is placed on linking the two issues. Therefore planning is selected from managerial functions and the possibilities of the use of controlling within a planning process are emphasized. The graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems.

Syllabus

• Introduction into controlling as a subsystem of corporate management
• Strategic and operative controlling
• Marketing, commercial, productive, financial and personnel controlling
• Integral, coordinating, informative, advisory competences of controlling
• Internal and external problems of controlling
• Controlling in terms of managerial accountancy
• Controlling in terms of planning
• Controlling functions vs. planning functions
• Operative, tactical and strategic plans following a vision, mission and objectives
• Controlling cycle : objective – classification of deviations – analysis of deviations – design of measures
• Planning cycle: strategic and situational analysis – formation of strategy – implementation of strategy
• Use of specialist controlling systems in terms of Customer Relationship Management
• Use of specialist controlling systems in terms of Customer Relationship Marketing

Literature

required literature
• HAVLÍČEK, Karel. Management & controlling : malé a střední firmy. 1. Published by. Praha: VŠFS, 2011. ISBN 978-80-7408-056-2.
• VÁCHAL, Jan a kol. Podnikové řízení. Praha: Grada, 2013. ISBN 978-80-247-4642-5.
• GLOGAR, Alois. Marketingové plánování, controlling a audit. Zlín: UTB, 2006. ISBN 978-80-731-8401-8.

recommended literature
• TRUNEČEK, J. a kol. Management v informační společnosti. 2nd. Edition. Praha: VŠE, 2004. ISBN 80-7079-201-9.
• LANG, H. Manažerské účetnictví: Teorie a praxe. Praha: C. H. Beck, 2009. ISBN 80-7179-419-8.
• HNILICA, J., J. FOTR. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha: Grada, 2009. ISBN 978-80-247-2560-4.
• VEBER, J. a kol. Management, základy prosperita, globalizace. Praha: Management Press, 2007. ISBN 978-80-7261-029-7.
• TRUNEČEK, J. Systémy řízení podniku ve společnosti znalostí. Praha: VŠE, 2001. ISBN 80-245-0246-1.

Forms of Teaching

Lecture
Seminar
Tutorial

Teaching Methods

Frontal Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Seminars	75	93
Preparation for exam	75	94
Attendance on Lectures	19
Attendance on Seminars/Exercises/Tutorial/Excursion	39	21
Total:	208	208

Assessment Methods and Assesment Rate

Exam – oral 100 %

Language of instruction

Czech

• Enrolment Statistics (winter 2017, recent)
  
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