M_COP Controlling and Planning

Institute of Technology and Business in České Budějovice
summer 2021
Extent and Intensity
2/4/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Simona Hašková, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Simona Hašková, Ph.D.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
M_COP/CCV: No timetable has been entered into IS.
Prerequisites (in Czech)
OBOR(CAP)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
This course is based on the fact that the student has a basic understanding of the concepts of controlling and planning. Teaching is based on primary knowledge of these concepts, each concept is discussed in greater depth and at the same time, emphasis is placed on linking the two issues. Therefore planning is selected from managerial functions and the possibilities of the use of controlling within a planning process are emphasized. The graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems.
Learning outcomes
Graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems. He can connect controlling and planning issues. He uses controlling tools in company planning. He prepares data for planning of primary and secundary business activities (production factors, production, trade, marketing, financial management, research and development).
Syllabus
  • Introduction into controlling as a subsystem of corporate management
  • Strategic and operative controlling
  • Marketing, commercial, productive, financial and personnel controlling
  • Integral, coordinating, informative, advisory competences of controlling
  • Internal and external problems of controlling
  • Controlling in terms of managerial accountancy
  • Controlling in terms of planning
  • Controlling functions vs. planning functions
  • Operative, tactical and strategic plans following a vision, mission and objectives
  • Controlling cycle : objective – classification of deviations – analysis of deviations – design of measures
  • Planning cycle: strategic and situational analysis – formation of strategy – implementation of strategy
  • Use of specialist controlling systems in terms of Customer Relationship Management
  • Use of specialist controlling systems in terms of Customer Relationship Marketing
Literature
    required literature
  • HAVLÍČEK, Karel. Management & controlling : malé a střední firmy. 1. Published by. Praha: VŠFS, 2011. ISBN 978-80-7408-056-2.
  • Náhradní obsah: VOCHOZKA, Marek, Marianna Psárská, Vojtěch Stehel a Pavel Rousek, Controlling, 2. vyd. VŠTE, 2016. ISBN 978-80-7468-110-3.
  • VÁCHAL, Jan a kol. Podnikové řízení. Praha: Grada, 2013. ISBN 978-80-247-4642-5.
    recommended literature
  • VOCHOZKA, Marek, Hana EZROVÁ, Tomáš KAFKA, Petr MULAČ, Věra MULAČOVÁ, Ludmila OPEKAROVÁ, Petra PÁRTLOVÁ, Jiří TUČEK a Jan VÁCHAL. Podniková ekonomika. 1. vyd. Praha: Grada Publishing, 2012. 570 s. Finanční řízení. ISBN 978-80-247-4372-1
  • HNILICA, J., J. FOTR. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha: Grada, 2009. ISBN 978-80-247-2560-4.
    not specified
  • LAZAR, Jaromír. Manažerské účetnictví a controlling. Praha: Grada, 2012. Účetnictví a daně (Grada). ISBN 978-80-247-4133-8.
Forms of Teaching
Lecture
Seminar
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars60 
Preparation for Seminars, Exercises, Tutorial 100
Preparation for exam7087
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion5221
Total:208208
Assessment Methods and Assesment Rate
Exam – oral 100 %
Exam conditions
Evaluation: oral exam (100 – 0): A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 – 0
Language of instruction
Czech
The course is also listed under the following terms summer 2017, winter 2017, summer 2019, winter 2022.
  • Enrolment Statistics (summer 2021, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2021/M_COP