VŠTE:M_COP Controlling and Planning - Course Information

M_COP Controlling and Planning

Extent and Intensity

2/4/0. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Simona Hašková, Ph.D. (lecturer)

Guaranteed by

doc. Ing. Simona Hašková, Ph.D.
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

M_COP/CCV: No timetable has been entered into IS.

Prerequisites (in Czech)

OBOR(CAP)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Master of Business Administration (programme VŠTE, CZV)

Course objectives supported by learning outcomes

This course is based on the fact that the student has a basic understanding of the concepts of controlling and planning. Teaching is based on primary knowledge of these concepts, each concept is discussed in greater depth and at the same time, emphasis is placed on linking the two issues. Therefore planning is selected from managerial functions and the possibilities of the use of controlling within a planning process are emphasized. The graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems.

Learning outcomes

Graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems. He can connect controlling and planning issues. He uses controlling tools in company planning. He prepares data for planning of primary and secundary business activities (production factors, production, trade, marketing, financial management, research and development).

Syllabus

• Introduction into controlling as a subsystem of corporate management
• Strategic and operative controlling
• Marketing, commercial, productive, financial and personnel controlling
• Integral, coordinating, informative, advisory competences of controlling
• Internal and external problems of controlling
• Controlling in terms of managerial accountancy
• Controlling in terms of planning
• Controlling functions vs. planning functions
• Operative, tactical and strategic plans following a vision, mission and objectives
• Controlling cycle : objective – classification of deviations – analysis of deviations – design of measures
• Planning cycle: strategic and situational analysis – formation of strategy – implementation of strategy
• Use of specialist controlling systems in terms of Customer Relationship Management
• Use of specialist controlling systems in terms of Customer Relationship Marketing

Literature

required literature
• HAVLÍČEK, Karel. Management & controlling : malé a střední firmy. 1. Published by. Praha: VŠFS, 2011. ISBN 978-80-7408-056-2.
• Náhradní obsah: VOCHOZKA, Marek, Marianna Psárská, Vojtěch Stehel a Pavel Rousek, Controlling, 2. vyd. VŠTE, 2016. ISBN 978-80-7468-110-3.
• VÁCHAL, Jan a kol. Podnikové řízení. Praha: Grada, 2013. ISBN 978-80-247-4642-5.

recommended literature
• VOCHOZKA, Marek, Hana EZROVÁ, Tomáš KAFKA, Petr MULAČ, Věra MULAČOVÁ, Ludmila OPEKAROVÁ, Petra PÁRTLOVÁ, Jiří TUČEK a Jan VÁCHAL. Podniková ekonomika. 1. vyd. Praha: Grada Publishing, 2012. 570 s. Finanční řízení. ISBN 978-80-247-4372-1
• HNILICA, J., J. FOTR. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha: Grada, 2009. ISBN 978-80-247-2560-4.

not specified
• LAZAR, Jaromír. Manažerské účetnictví a controlling. Praha: Grada, 2012. Účetnictví a daně (Grada). ISBN 978-80-247-4133-8.

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation

Teaching Methods

Frontal Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Seminars	60
Preparation for Seminars, Exercises, Tutorial		100
Preparation for exam	70	87
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	52	21
Total:	208	208

Assessment Methods and Assesment Rate

Exam – oral 100 %

Exam conditions

Evaluation: oral exam (100 – 0): A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 – 0

Language of instruction

Czech

• Enrolment Statistics (summer 2021, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/summer2021/M_COP