VŠTE:AEP_3 English for Economits first II - Course Information

AEP_3 English for Economits first III

Extent and Intensity

0/4. 5 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavlína Bartušková (seminar tutor)
PhDr. Jan Gregor, Ph.D. (seminar tutor)
Mgr. Jindřiška Kraťková (seminar tutor)
Mgr. Alena Lejsková, Ph.D. (seminar tutor)
Mgr. Petr Sádlo (seminar tutor)
Mgr. David Urban (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Centre of language services – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

AEP_3/CAP_kombi: Sat 12. 12. 11:25–12:55 A1, D. Urban, výuka v rámci CCV
AEP_3/CAP_prez: Thu 29. 10. 13:05–14:35 A1, D. Urban, výuka v rámci CCV

Prerequisites

OBOR(CAP)
the successful completion of courses AJP_1 and AJP_2, AEP_1, AEP_2 is recommended

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes

The aim of the course is the acquisition of professional language skills and knowledge in business and management, including grammar rules. The scope of the acquired productive and receptive skills is in accordance with the descriptor B1 of the Common European Framework of Reference for Languages. After the successful completion of the course, the student gets an overview of the most popular forms of grammar and phraseology applicable in everyday and professional situations. The student is able to describe the main essence of the idea or the problem; talk professionally on the given topics; communicate and can take an opinion on the given matter. The student uses the professionally focused vocabulary to express (with only a little hesitation and using the periphrastic forms) his/her opinion within the scale of the given economic topics. The student is able to maintain the discussion on the current topics and to apply his/her knowledge in practice.

Syllabus

1. Marketing, direct marketing 2. Marketing strategies 3. Promotion and PR 4. The product life cycle 5. Payment Transactions 6. Money 7. Banking houses 8. Bank accounts, insurance 9. Motivation at work 10. Teamwork, cooperation 11. Sales, retail 12. Financial appraisal of employees 13. Working hours (New Insights into Business - units 7, 8, 9)

Literature

required literature
• TULLIS, G., TRAPPE, T. New Insights into Business. Longman, 2007. 176 s. ISBN 987-0-582-84887-0.

recommended literature
• KOLEKTIV AUTORỦ Ilustrovaný tematický slovník anglicko-český. Plzeň: Fraus, 2007. 432 s. ISBN 978-80-7238-665-9.
• MURPHY, R., English Grammar in Use. Cambridge : Cambridge University Press, 2004. 379 s. ISBN 3 125 3408405
• BÜRGER, J. Velký ekonomický slovník anglicko-český, česko-anglický. Plzeň: Fraus, 2007. 1312 s. ISBN 978-80-7238-639-0.

Forms of Teaching

Seminar
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Partner Teaching
Individual Work– Individual or Individualized Activity
E-learning

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	40	40
Preparation for Seminars, Exercises, Tutorial	28	60
presentation	10	10
Attendance on Seminars/Exercises/Tutorial/Excursion	52	20
Total:	130	130

Assessment Methods and Assesment Rate

oral presentation 30 %
test 70 %

Exam conditions

Grading of the course: First Test/Seminar Work/ … : maximum 30% (0-30 points) Final Test: maximum 70% (0-70 points) Successful graduates of the course have to get totally at least 70 points.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
The course is taught each semester.

• Enrolment Statistics (winter 2015, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/winter2015/AEP_3