AEP_3 English for Economits first III

Institute of Technology and Business in České Budějovice
summer 2013
Extent and Intensity
0/4. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavlína Bartušková (seminar tutor)
Mgr. Jindřiška Kraťková (seminar tutor)
Mgr. Helena Lustová (seminar tutor)
Milan Hájek (assistant)
Ing. Eva Simotová (assistant)
Guaranteed by
Mgr. Jindřiška Kraťková
Centre of language services – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
AEP_3/ccv: Sun 28. 4. 8:15–11:35 A1, 13:10–16:15 A1, Sun 5. 5. 8:15–11:35 A1, 13:10–15:30 A1, Sun 12. 5. 8:15–11:35 A1, J. Kraťková, výuka v rámci CŽV
Prerequisites
OBOR(CAP)
the successful completion of courses AJP_1 and AJP_2, AEP_1, AEP_2 is recommended
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
The aim of the course is the acquisition of professional language skills and knowledge in business and management, including grammar rules. The scope of the acquired productive and receptive skills is in accordance with the descriptor B1 of the Common European Framework of Reference for Languages. After the successful completion of the course, the student gets an overview of the most popular forms of grammar and phraseology applicable in everyday and professional situations. The student is able to describe the main essence of the idea or the problem; talk professionally on the given topics; communicate and can take an opinion on the given matter. The student uses the professionally focused vocabulary to express (with only a little hesitation and using the periphrastic forms) his/her opinion within the scale of the given economic topics. The student is able to maintain the discussion on the current topics and to apply his/her knowledge in practice.
Syllabus
1. Marketing, direct marketing 2. Marketing strategies 3. Promotion and PR 4. The product life cycle 5. Payment Transactions 6. Money 7. Banking houses 8. Bank accounts, insurance 9. Motivation at work 10. Teamwork, cooperation 11. Sales, retail 12. Financial appraisal of employees 13. Working hours (New Insights into Business - units 7, 8, 9)
Literature
    required literature
  • TULLIS, G., TRAPPE, T. New Insights into Business. Longman, 2007. 176 s. ISBN 987-0-582-84887-0.
    not specified
  • FRONEK, J., Velký anglicko-český, česko-anglický slovník. Praha: Leda, 2007. 1523 s. ISBN 978-80-7335-114-4.
  • KOLEKTIV AUTORŮ Anglicko-český, česko-anglický Velký slovník. Brno : Lingea, s.r.o., 2007. 1566 s. ISBN 978-80-87062-01-2.
  • KOLEKTIV AUTORỦ Ilustrovaný tematický slovník anglicko-český. Plzeň: Fraus, 2007. 432 s. ISBN 978-80-7238-665-9.
  • BÜRGER, J. Velký ekonomický slovník anglicko-český, česko-anglický. Plzeň: Fraus, 2007. 1312 s. ISBN 978-80-7238-639-0.
Forms of Teaching
Seminar
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Partner Teaching
Individual Work– Individual or Individualized Activity
E-learning
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial2860
Preparation for the Final Test4040
presentation1010
Attendance on Seminars/Exercises/Tutorial/Excursion5220
Total:130130
Assessment Methods and Assesment Rate
presentation 20 %
test 80 %
Exam conditions
To write one end-term test and present one oral presentation. Test is written at the end of the semester. The oral presentation is held in accordance with the schedule set by the teacher of the course. The score corresponds to the percentage ratio of assessment methods (the oral speech maximum of 20 points, test 80 points, maximum of all parts 100 points). For the successful completion of the course, the students have to achieve at least 70%, or 70 points from all parts. Part-time students have the same conditions, oral part during the semester and written part at the end of the course .
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught each semester.
The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016.
  • Enrolment Statistics (summer 2013, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2013/AEP_3