PRO_2 Project II Trade

Institute of Technology and Business in České Budějovice
winter 2014
Extent and Intensity
0/2. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Lukáš Kučera (seminar tutor)
Guaranteed by
Mgr. Jana Brcková
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
PRO_2/CAP: Sat 29. 11. 13:05–18:00 D416, L. Kučera, CCV - výuka kurzu v rámci CŽV
Prerequisites
OBOR ( CAP )
Prerequisites: - successful fullfilment of the subject OBC and PRE_1 or PRM_1 and parallel enrolling in the subject OBP_1
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The content of the course is the application of knowledge and skills gained by studying commercial business and its use in processing of the practically orineted team project. Students get a complex overview of the problems of establishing a business unit on the basis of deepening and integration of knowledge and skills from specialized subjects, law, marketing communication and informatics. Students apply their skills of working with specialized literature and laws and deepen the skill of working with the Internet and company data. Successful students are able to analyse a model situation, find a solution and choose a correspondent decision. Great emphasis is put on the skill of evaluation the results of the project, their presentation and defence.
Syllabus
  • 1. Basic business unit characteristic.
  • ­2. Marketing situation analysis.
  • ­3. Assesment of unit of trading strategy - assortment, price, communication.
  • ­4. Possession structure of unit of trading.
  • ­5. Planned operating costs.
  • ­6. Development of turnover and margin.
  • ­7. Cost development of unit of trading.
  • ­8. Financial management - investment plan, short-term assets management, liquidity management.
  • ­9. Short - term financial plan - cash flow plan setup for the business commencement.
  • ­10. Financial plan optimalization.
  • ­11. Project viability evaluation.
  • ­12. Data processing for presentation and its preparation.
  • ­13. Presentation and defence in a student team.
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
  • MULAČOVÁ, Věra and Petr MULAČ. Projekt II Obchod : studijní opora pro kombinované studium (Project II Trade activities). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 25 pp. ISBN 978-80-87278-59-8. info
    recommended literature
  • MULAČ, P., VÁCHAL, J. Obchodní podnikání I. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
  • Literatura a další zdroje doporučené pro předměty 1. – 4. semestru, zejména předmět Obchodní podnikání.
Forms of Teaching
Tutorial
Consultation
Teaching Methods
Group Teaching - Cooperation
Project Teaching
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Presentation and defence of the project22
Příprava na prezentaci a obhajobu (in Czech)1010
Preparation for Seminars, Exercises, Tutorial2637
project elaboration4040
Attendance on Seminars/Exercises/Tutorial/Excursion2615
Total:104104
Assessment Methods and Assesment Rate
Presentation 30 %
Project – group 70 %
Exam conditions
During the process of creating the project it is compulsory to attend at least one tutorial with a tutor. The project is made and handed in a written and electronic form via IS VŠTE Odevzdávárna (a link where students hand in seminar works and projects). The project is presented and defended by active participation of all members of the team in front of a group of students on a stated date.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 1 týden.
The course is also listed under the following terms Summer 2010, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, summer 2015, winter 2015.
  • Enrolment Statistics (winter 2014, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2014/PRO_2