VŠTE:PRO_2 Project II Trade - Course Information
PRO_2 Project II Trade
Institute of Technology and Business in České BudějoviceSummer 2010
- Extent and Intensity
- 0/0. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Petr Mulač, Ph.D. (seminar tutor)
Ing. Věra Mulačová, Ph.D. (seminar tutor)
Ing. Pavel Rousek, Ph.D. (seminar tutor)
Ing. Vendula Simotová (seminar tutor) - Guaranteed by
- Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Prerequisites (in Czech)
- PRE_1 Project I Economics
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The content of the course is the application of knowledge and skills gained by studying in the processing of the project team.Project week is included in the semester and is open round by excursions in the selected companies.Its aim is a comprehensive approach and the student's view on current issues, deepening the integration of knowledge and skills in vocational subjects, law, communication, computer science and languages, application of skills in literature and law as well as skills in making the project work with the Internet and corporate documents.Emphasis is placed on students' ability to evaluate outcomes and their presentation in power-point format.
- Syllabus
- 1.Basic characteristics of business units.
- 2.Organizational structure and management of business units.
- 3.Typology of business units.
- 4.Analysis of external and internal environment.
- 5.Analysis of competitive environment.
- 6.Basic marketing strategy.
- 7.The layout of the BU.
- 8.Product analysis.
- 9.Merchandising, ancillary services.
- 10.Evaluation of shopping atmosphere.
- 11.Characteristics of selling forms in the business unit.
- 12.Description of the frequency of customers.
- 13.Presentation and defense of the team of students
- Literature
- required literature
- KOLEKTIV AUTORŮ. Projektový úkol, metodický materiál. Č. Budějovice : VŠTE, 2007.
- recommended literature
- MULAČ, P., VÁCHAL, J. Obchodní podnikání I. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
- Literatura a další zdroje doporučené pro předměty 1. – 4. semestru, zejména předmět Obchodní podnikání.
- Forms of Teaching
- Teaching Block - tutorial
- Teaching Methods
- Group Teaching - Cooperation
Project Teaching
Critical Thinking
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Presentation and defence of the project 2 2 Preparation for Seminars, Exercises, Tutorial 26 37 project elaboration 50 50 Attendance on Seminars/Exercises/Tutorial/Excursion 26 15 Total: 104 104 - Assessment Methods and Assesment Rate
- Presentation 10 %
Project – group 75 %
Data Analysis 10 %
Consultation 5 % - Exam conditions
- During the process of creating the project it is compulsory to attend at least one tutorial with a tutor. The project is made and handed in a written and electronic form via IS VŠTE Odevzdávárna (a link where students hand in seminar works and projects). The project is presented and defended by active participation of all members of the team in front of a group of students on a stated date.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: 1 týden.
- Enrolment Statistics (Summer 2010, recent)
- Permalink: https://is.vstecb.cz/course/vste/summer2010/PRO_2