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Course Information

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M_POS Company Strategy

Institute of Technology and Business in České Budějovice
summer 2022
Extent and Intensity
8/0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Simona Hašková, Ph.D. (lecturer)
doc. Ing. Jarmila Straková, Ph.D., MBA (lecturer)
prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c. (lecturer)
Guaranteed by
Ing. Kristýna Ludwigová
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
M_POS/CCV: No timetable has been entered into IS. S. Hašková, J. Straková, M. Vochozka, CZV MBA
Prerequisites (in Czech)
OBOR(CAP)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The student will be introduced to the process of strategical planning cycle with the purpose of projection of a strategical development of a given company. They will acquire knowledge from the area of internal and external strategical analyses, from the area pf formulation, choice and implementation of strategy including the classification of strategies according to management levels (from a company-wide strategy to partial – functional strategies).
Learning outcomes
Understands the basic terminology of strategic management (strategy, strategic management, paradigm and development stages of strategic management); Is able to describe the individual stages of strategic management process; Knows the basics of creating business strategies; Understands the basic principles of strategic situation analysis; Is able to apply the basic methods for evaluating internal and external business environment (internal and external strategic analysis).
Syllabus
  • System definition of a company – company as a system
  • Paradigm of strategical management , strategical management of companies
  • Strategy classification
  • Situational analysis – internal strategical analyses
  • Situational analysis – internal strategical analyses
  • Situational analysis –external strategical analyses
  • Situational analysis – external strategical analyses
  • Analysis of interest groups
  • Formulation of strategy
  • Choice (generation of strategical alternatives) and choice of strategy
  • Implementation of strategy
  • Strategical control
  • Balanced Scorecard as a tool for strategical company management
Literature
    required literature
  • KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C.H. Beck, 2006, xiv, 206 s. C.H. Beck pro praxi. ISBN 80-7179-453-8.
  • VÁCHAL, J. a P. PÁRTLOVÁ. Strategický management. 3. upravené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010. ISBN 978-80-87278-30-7.
  • TICHÁ, I. a J. HRON. Strategické řízení. 7. dotisk. Praha: ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
    recommended literature
  • LEDNICKÝ, V., 2006. Strategické řízení. Ostrava: Repronis. ISBN 80-7329-131-2.
  • DEDOUCHOVÁ, M., 2001. Strategie podniku. Praha: C. H. Beck. ISBN 80-7179-603-4.
  • ZUZÁK, Roman. Strategické řízení podniku. 1. vyd. Praha: Grada, 2011, 172 s. Expert (Grada). ISBN 978-80-247-4008-9.
Forms of Teaching
Lecture
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures80 
Preparation for Seminars/Exercises/Tutorial 139
Preparation for the Final test/Final test5057
Attendance on Lectures78 
Attendance on Seminars/Exercises/Tutorial/Excursion 12
Total:208208
Assessment Methods and Assesment Rate
Exam – oral 100 %
Exam conditions
Evaluation = oral exam (100 – 0): A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 – 0
Language of instruction
Czech
Further Comments
The course is taught only once.
The course is also listed under the following terms winter 2016, winter 2018, winter 2020.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2022/M_POS