VŠTE:S_OBC_a Business Activities - Course Information
S_OBC_a Business Activities
Institute of Technology and Business in České Budějovicesummer 2015
- Extent and Intensity
- 2/0. 3 credit(s). Type of Completion: zk (examination).
- Guaranteed by
- Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Prerequisites (in Czech)
- MAX_KOMBINOVANYCH(150) && MAX_PREZENCNICH(180)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
- Syllabus
- 1. Importance, development and trade functions.
- 2. Business category.
- 3. Legal forms of business enterprise.
- 4. Entrepreneurial environment and trade business.
- 5. Retail, retail network and its structure, types of retail activities.
- 6. Typology of retail units.
- 7. Wholesale status, importance, operating units, buying wholesale headquarters.
- 8. Retailing, trends in retail, regional shopping centers.
- 9. Cooperation in business entrepreneurship, horizontal and vertical cooperation.
- 10. The role of a consumer in retailing
- 11. Cooperative trade, characteristics and significance.
- 12. Trade and globalization.
- 13. Sustainable development in trade.
- Literature
- required literature
- BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
- TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info
- recommended literature
- RUDRABASAVARAJ, M.N. Dynamic Global Retailing Management (EBOOK). Himalaya Publishing House, 2010, 246 pp. ISBN 978-81-8488-500-2. info
- SHEHZAD, Ahmad. Encyclopaedia of Retail Chain Management, Volume 1, (EBOOK). Himalaya Publishing House, 2009, 291 pp. ISBN 978-93-5043-937-1. info
- SHEHZAD, Ahmad. Encyclopaedia of Retail Chain Management, Volume 3, (EBOOK). Himalaya Publishing House, 2009, 299 pp. ISBN 978-93-5043-937-1. info
- SHARMA, Bal Mukand. Strategic Retail Management (EBOOK). Book Enclave, 2008, 278 pp. ISBN 978-93-5043-778-0. info
- Forms of Teaching
- Lecture
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Lectures 12 Preparation for Seminars, Exercises, Tutorial 28 Preparation for the Final Test 40 40 Attendance on Lectures 26 Attendance on Seminars/Exercises/Tutorial/Excursion 10 Total: 78 78 - Assessment Methods and Assesment Rate
- Exam – written 100 %
- Exam conditions
- Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
- Language of instruction
- English
- Follow-Up Courses
- Further comments (probably available only in Czech)
- The course is taught each semester.
The course is taught: every week.
- Enrolment Statistics (summer 2015, recent)
- Permalink: https://is.vstecb.cz/course/vste/summer2015/S_OBC_a