AEP_3 English for Economits first III

Institute of Technology and Business in České Budějovice
summer 2015
Extent and Intensity
0/4. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavlína Bartušková (seminar tutor)
Mgr. Alena Lejsková, Ph.D. (seminar tutor)
Mgr. David Urban (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
Centre of language services – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
AEP_3/CAP: Tue 24. 3. 11:25–12:55 B5, Tue 31. 3. 11:25–12:55 A5, D. Urban, CCV - výuka ve zrkáceném kurzu v rámci CŽV
AEP_3/CAP_K: Sun 12. 4. 9:40–11:10 D516, J. Kraťková, CCV - výuka ve zkráceném kurzu v rámci CŽV
Prerequisites
OBOR(CAP)
the successful completion of courses AJP_1 and AJP_2, AEP_1, AEP_2 is recommended
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
The aim of the course is the acquisition of professional language skills and knowledge in business and management, including grammar rules. The scope of the acquired productive and receptive skills is in accordance with the descriptor B1 of the Common European Framework of Reference for Languages. After the successful completion of the course, the student gets an overview of the most popular forms of grammar and phraseology applicable in everyday and professional situations. The student is able to describe the main essence of the idea or the problem; talk professionally on the given topics; communicate and can take an opinion on the given matter. The student uses the professionally focused vocabulary to express (with only a little hesitation and using the periphrastic forms) his/her opinion within the scale of the given economic topics. The student is able to maintain the discussion on the current topics and to apply his/her knowledge in practice.
Syllabus
1. Marketing, direct marketing 2. Marketing strategies 3. Promotion and PR 4. The product life cycle 5. Payment Transactions 6. Money 7. Banking houses 8. Bank accounts, insurance 9. Motivation at work 10. Teamwork, cooperation 11. Sales, retail 12. Financial appraisal of employees 13. Working hours (New Insights into Business - units 7, 8, 9)
Literature
    required literature
  • TULLIS, G., TRAPPE, T. New Insights into Business. Longman, 2007. 176 s. ISBN 987-0-582-84887-0.
    recommended literature
  • KOLEKTIV AUTORỦ Ilustrovaný tematický slovník anglicko-český. Plzeň: Fraus, 2007. 432 s. ISBN 978-80-7238-665-9.
  • MURPHY, R., English Grammar in Use. Cambridge : Cambridge University Press, 2004. 379 s. ISBN 3 125 3408405
  • BÜRGER, J. Velký ekonomický slovník anglicko-český, česko-anglický. Plzeň: Fraus, 2007. 1312 s. ISBN 978-80-7238-639-0.
Forms of Teaching
Seminar
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Partner Teaching
Individual Work– Individual or Individualized Activity
E-learning
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test4040
Preparation for Seminars, Exercises, Tutorial2860
presentation1010
Attendance on Seminars/Exercises/Tutorial/Excursion5220
Total:130130
Assessment Methods and Assesment Rate
oral presentation 30 %
test 70 %
Exam conditions
Grading of the course: First Test/Seminar Work/ … : maximum 30% (0-30 points) Final Test: maximum 70% (0-70 points) Successful graduates of the course have to get totally at least 70 points.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught each semester.
The course is also listed under the following terms Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, winter 2015, Summer 2016, winter 2016.
  • Enrolment Statistics (summer 2015, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2015/AEP_3