VŠTE:SA_NE_STM Strategic Management – for Mas - Informace o předmětu

SA_NE_STM Strategic Management – for Master study programme

Rozsah

2/2/0. 5 kr. Ukončení: zk.

Vyučující

Ing. Milan Talíř, MBA (cvičící)

Garance

doc. Ing. Jarmila Straková, Ph.D., MBA
Katedra managementu – Ústav podnikové strategie – Rektor – Vysoká škola technická a ekonomická v Českých Budějovicích
Dodavatelské pracoviště: Katedra managementu – Ústav podnikové strategie – Rektor – Vysoká škola technická a ekonomická v Českých Budějovicích

Rozvrh seminárních/paralelních skupin

SA_NE_STM/P01: Pá 13:05–14:35 N004, M. Talíř
SA_NE_STM/S01: Pá 14:50–16:20 N004, M. Talíř

Předpoklady

Basic knowledge from the issue of Strategic management.

Omezení zápisu do předmětu

Předmět je nabízen i studentům mimo mateřské obory.

Mateřské obory/plány

• Business Administration (program VŠTE, SN_PE)

Cíle předmětu opírající se o výstupy z učení

The course is focused on new approaches to creating business strategies under market economy conditions. The basis is to define enterprise as an organizational system, within which students become theoretically and practically acquainted with both departmental and process decomposition, procedures in designing business architecture and new approaches in projecting value production potential of a given enterprise. The course will include presentation of own research results related to the current strategic management level of the corporate sector in the Czech Republic.

Výstupy z učení

Having successfully completed the course, the students will be able to:
understand the current role of strategic management at the international level,
define and characterize the organizational system of an enterprise and the set of 1st-order subsystems,
understand the principles of strategic leadership, strategic thinking and decision-making,
be familiar with individual components of the strategic planning cycle,
specify enterprise potential, its components and importance for enterprise competitiveness related to internationalization processes within the European and global scale,
define the concept of competitiveness and sustainable competitive advantage,
be familiar with the basic approaches to business strategy formulation,
describe individual stages of business strategy formulation according to M. Porter,
understand the meaning and content of the process of indicating strategic enterprise risks,
understand the role and importance of individual components of the business environment (internal enterprise resources, intermediate environment and macro-environment),
identify changes taking place in the macro-environment,
have a command of decomposing strategic goals into the basic areas of enterprise activities,
master the principles and approaches to defining enterprise competitive advantages,
have a command of analyzing the production and value potential of a given enterprise,
have a command of mapping the system of enterprise activities, prepare analyses of strategic risks at industry and enterprise levels.

Osnova

• Lectures
• 1. Strategic management in the global environment.
• 2. Organizational system, Areas and processes of the organizational system, Performance and dynamics of the organizational system.
• 3. Strategic leadership.
• 4. Strategic planning cycle, Principles of developing and implementing business potential.
• 5. Competitiveness - sustainable competitive advantage.
• 6. Definition of business strategy according to M. Porter.
• 7. Resource-based view and Structure-conduct-performance approach to business strategy.
• 8. Strategic competition, Value creation, Unique value chain.
• 9. Trade-offs, Strategic fit, Continuity strategy.
• 10. Identification of strategic risks.
• 11. Analytical model for internal enterprise resources.
• 12. Analytical model for intermediate environment - the nearest business environment.
• 13. Analytical model for the macro-environment, Intensity, extent and impact of changes in the macro-environment.
• Seminars
• 1. Decomposition of strategic goals into the basic areas of enterprise activities.
• 2. Projection of the organizational system.
• 3. Existing and expected changes in the nature of managerial work and strategic management on practical examples.
• 4. Development of a strategy implementation scenario.
• 5. Definition of enterprise competitive advantages.
• 6. Characteristics of approaches to strategy formulation in relation to a selected enterprise.
• 7. Analysis of enterprise production potential with the use of variant models and their comparison.
• 8. Application of an industry value chain.
• 9. Application of a unique business value chain.
• 10. Map of the system of activities.
• 11. Projection of strategic risk maps.
• 12. Analysis of the significance of internal enterprise resources and intermediate environment factors.
• 13. Analysis of the macro-environment - Scenario method and Industry life cycle analysis.

Literatura

povinná literatura
• CLEGG, Stewart R et al. Strategy : theory & practice. 3rd edition. Los Angeles: SAGE, 2020. 723 s. ISBN 978-1-5264-7878-8.
• MAGRETTA, Joan. Understanding Michael Porter : the essential guide to competition and strategy. Boston, Massachusetts: Harvard Business Review Press, [2012] ©2012. x, 236 stran. ISBN 978-1-4221-6059-6.

doporučená literatura
• TONY MORDEN. Principles of Strategic Management. 3rd. Velká Británie: Routledge, Taylor & Francis Group, 2017. 627. ISBN 978-1-138-29712-8.
• THOMAS L. WHEELEN. Strategic Management and Business Policy : Globalization, Innovation and Sustainability. 15th. Velká Británie: Pearson, 2018 Global edition. ISBN 978-1-292-21548-8.

Organizační formy výuky

přednáška
seminář
tutoriál

Komplexní výukové metody

frontální výuka
skupinová výuka - kooperace
brainstorming
method of confrontation

Studijní zátěž

Aktivita	Počet hodin za semestr
	Prezenční forma	Kombinovaná forma
Final test	1
Průběžný test	1
Příprava na průběžný test	26
Příprava na závěrečný test	50
Účast na přednáškách	26
Účast na semináři/cvičeních/tutoriálu/exkurzi	26
Celkem:	130	0

Metody hodnocení a jejich poměr

test - průběžný 30 %
test - závěrečný 70 %

Podmínky testu

Overall classification of the subject, ie points for the mid-term test (0 - 30), for the final test (0 - 70), total (0 - 100). Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Informace učitele

Attendance at lessons in all forms is defined in a separate internal standard of VŠTE (Records of student attendance at VŠTE). For full-time students, 70% attendance at lectures and seminars is compulsory. Information for students with an ISP (Individual Study Plan). If a student with an ISP is unable to attend the interim assessment of a course, he/she will complete the interim assessment at a time agreed with the teacher. A student with an Individual Study Plan is required to contact the instructor immediately upon approval of the ISP. If the student fails to do so, his/her ISP will not be considered. Students with an ISP may contact the course advisor via email at strakova@mail.vstecb.cz if they have any questions.

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