Course Information

OBP_1 Business Ventures

Extent and Intensity

2/2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/CCV: Sat 10. 12. 8:00–12:55 A3, R. Švec

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/CAP_prez: Mon 13:05–14:35 D515, R. Švec
OBP_1/CAP_prez_P01: Mon 8:00–9:30 B1, R. Švec

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/CAP: Fri 16. 10. 8:00–9:30 A1, 9:40–11:10 A1, R. Švec, výuka v rámci CCV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/P01_CAP: Thu 13:05–14:35 B1, R. Švec, CCV
OBP_1/S01_CAP: Thu 18:10–19:40 A5, R. Švec, CCV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

Ing. Roman Švec, Ph.D.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• Topics of lectures:
• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business
• Topics of seminars:
• 1. Regional strategies of retail stores
• 2. Network analysis
• 3. Network analysis and CPM method
• 4. Stock management calculations
• 5. Commercial assortiment calculations
• 6. First test preparation, calculation revision
• 7. First test, project assignments, the principles of teamwork, division of students into teams
• 8. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 9. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 10. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 11. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 12. Team projects presentations
• 13. Team projects presentations

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation
business venture research

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Project presentation and its preparation	7	7
Team project preparation	10	10
Preparation for the Mid-term Test	10	10
Preparation for Lectures	7
Preparation for Seminars, Exercises, Tutorial	6	36
Preparation for the Final Test	26	26
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 20 %
Project – group 10 %

Exam conditions

Grading of the course:

First Test: maximum 20% (0-20 points)

Team project: maximum 10% (0-10 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Kučera (seminar tutor)
Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Lukáš Kučera
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/L2: Sun 2. 3. 8:00–9:30 E1, 9:40–11:10 E1, 11:25–12:55 E1, Sun 16. 3. 13:50–14:35 E1, 14:50–16:20 E1, 16:30–18:00 E1, Sun 18. 5. 11:25–12:10 E1, 13:05–14:35 E1, L. Kučera
OBP_1/P01: Fri 9:40–11:10 E1, V. Mulačová
OBP_1/S01: Fri 11:25–12:55 D416, V. Mulačová

Prerequisites

MAX_KOMBINOVANYCH(20) && MAX_PREZENCNICH(20)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• Topics of lectures:
• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business
• Topics of seminars:
• 1. Regional strategies of retail stores
• 2. Network analysis
• 3. Network analysis and CPM method
• 4. Stock management calculations
• 5. Commercial assortiment calculations
• 6. First test preparation, calculation revision
• 7. First test, project assignments, the principles of teamwork, division of students into teams
• 8. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 9. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 10. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 11. Individual work on assigned projects in teams and individually planned in consultation with the tutor
• 12. Team projects presentations
• 13. Team projects presentations

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation
business venture research

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Project presentation and its preparation	7	7
Team project preparation	10	10
Preparation for the Mid-term Test	10	10
Preparation for Lectures	7
Preparation for Seminars, Exercises, Tutorial	6	36
Preparation for the Final Test	26	26
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Test – mid-term 20 %
Project – group 10 %

Exam conditions

Grading of the course:

First Test: maximum 20% (0-20 points)

Team project: maximum 10% (0-10 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Lukáš Kučera
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/CAP: Sat 23. 11. Sat 11:15–12:45 A2, Sat 14. 12. Sat 10:10–11:40 D516, Sat 12:00–13:30 D516, Sat 13:35–15:05 D516, V. Mulačová, výuka v rámci CŽV

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Test – final 70 %
průběžné hodnocení (in Czech) 30 %

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/L2: Sat 9. 3. 16:50–18:20 E1, 18:25–19:55 E1, Sun 7. 4. 12:00–13:30 E1, 13:40–15:10 E1, 15:15–16:45 E1, Sat 18. 5. 10:26–11:10 E1, 12:00–13:30 E1, 13:40–15:10 E1, V. Mulačová
OBP_1/P01: Thu 9:55–11:25 B1, V. Mulačová
OBP_1/S01: Mon 11:35–13:05 D415, V. Mulačová
OBP_1/S02: Mon 13:10–14:40 B4, V. Mulačová
OBP_1/S03: Thu 14:45–16:15 A4, V. Mulačová

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

OBOR(CAP)
The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (lecturer)
Ing. Lukáš Kučera (seminar tutor)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/K1: Mon 27. 2. 14:45–16:15 B3, 16:20–17:50 B3, Tue 13. 3. 13:10–14:40 B3, 14:45–16:15 B3, Tue 27. 3. 13:10–14:40 B3, 14:45–16:15 B3, Mon 21. 5. 13:10–14:40 B3, 14:45–16:15 B3, L. Kučera, Kombinovaná forma
OBP_1/K2: Sat 3. 3. 16:50–18:20 B1, 18:25–19:55 B1, Sat 21. 4. 8:00–9:30 B1, 9:40–11:10 B1, 12:00–13:30 B1, Sat 19. 5. 8:45–9:30 B1, 9:40–11:10 B1, 12:00–13:30 B1, V. Mulačová, Kombinovaná forma
OBP_1/P01: Mon 9:55–11:25 A1, V. Mulačová
OBP_1/S01: Mon 11:35–13:05 D515, V. Mulačová
OBP_1/S02: Wed 14:45–16:15 A6, L. Kučera

Prerequisites

OBC Business Activities
The prerequisite is a successful graduation of the subject Business Activity.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 80 student(s).
Current registration and enrolment status: enrolled: 0/80, only registered: 0/80

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Martin Maršík, Ph.D. (lecturer)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/K0: Sat 10. 12. 8:00–9:30 A1, 9:40–11:10 A1, 12:00–13:30 A1, Sat 7. 1. 16:50–18:20 A1, 18:25–19:55 A1, Sun 8. 1. 12:45–13:30 A1, 13:40–15:10 A1, 15:15–16:45 A1, M. Maršík, Kombinovaná forma

Prerequisites (in Czech)

( OBC Business Activities )&& FORMA(K)
Předpokladem je úspěšné absolvování předmětu Obchodní činnost.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the course is to master the basic principles and acquire knowledge about the management of business firms,the development of economic thought in its application to issues of business operations.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further Comments

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (lecturer)
Ing. Martin Maršík, Ph.D. (seminar tutor)
Ing. Ludmila Opekarová, Ph.D. (assistant)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/01: Thu 12:10–13:40 B4, V. Mulačová
OBP_1/02: Mon 8:15–9:45 A5, M. Maršík
OBP_1/03: Thu 8:15–9:45 A6, M. Maršík
OBP_1/04: Thu 9:55–11:25 A6, M. Maršík

Prerequisites (in Czech)

OBC Business Activities

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the course is to master the basic principles and acquire knowledge about the management of business firms,the development of economic thought in its application to issues of business operations.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Further Comments

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Věra Mulačová, Ph.D. (lecturer)

Guaranteed by

Ing. Věra Mulačová, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

OBP_1/01: Wed 8:00–9:30 B1, V. Mulačová
OBP_1/02: Wed 9:35–11:05 A3, V. Mulačová
OBP_1/03: Wed 11:25–12:55 B1, V. Mulačová

Prerequisites (in Czech)

OBC Business Activities

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the course is to master the basic principles and acquire knowledge about the management of business firms,the development of economic thought in its application to issues of business operations.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business units.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment of business unit

Literature

required literature
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I (Trade Business I). České Budějovice: VŠTE, 2009, 62 pp. ISBN 978-80-87278-12-3. info

recommended literature
• DOHNAL, J. Řízení vztahu se zákazníky: procesy, pracovníci, technologie. Praha : Grada Publishing, 2002. ISBN 80-247-0401-3.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Further Comments

The course is taught annually.

OBP_1 Business Ventures

Extent and Intensity

0/0. 6 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Petr Mulač, Ph.D. (lecturer)

Guaranteed by

Institute of Technology and Business in České Budějovice

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes (in Czech)

požadovaná účast na cvičeních: tolerovaná neúčast 4 cvičení Podmínky zápočtu: " Písemný test z příkladů v průběhu semestru (maximálně 25 bodů) " Týmový projekt včetně obhajoby (maximálně 50 bodů) " Závěrečný písemný test z teorie (maximálně 25 bodů) Pro úspěšné absolvování předmětu je nutné dosažení minimálně celkem 60 bodů. Cíl a zaměření předmětu: Předmět prohlubuje a rozšiřuje znalosti obchodního podnikání. Cílem předmětu je osvojení základních principů a získání vědomostí o řízení obchodních firem, rozvoj ekonomického myšlení v aplikaci na problematiku obchodních operací. Anotace předmětu: Přednášky: " Územní strategie obchodních firem " Výstavba obchodní jednotky, řízení projektů " Space management " Obchodní sortiment " Obchodně-provozní operace " Merchandising " Nákupní atmosféra " Řízení zásob " Operativní řízení obchodní jednotky Semináře: " Územní strategie obchodních firem " Výstavba obchodní jednotky, řízení projektů " Space management " Obchodní sortiment " Obchodně-provozní operace " Merchandising " Nákupní atmosféra " Řízení zásob " Operativní řízení obchodní jednotky Povinná literatura: MULAČ, P., VÁCHAL, J. Obchodní podnikání II. Učební texty. České Budějovice : VŠTE, 2008. ISBN 978-80-903888-5-7. Doporučená literatura: PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.
The course is taught each semester.
The course is taught: every week.

OBP_1 Business Ventures I

Extent and Intensity

0/0. 6 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Petr Mulač, Ph.D. (lecturer)

Guaranteed by

Institute of Technology and Business in České Budějovice

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes (in Czech)

požadovaná účast na cvičeních: tolerovaná neúčast 4 cvičení Podmínky zápočtu: " Písemný test z příkladů v průběhu semestru (maximálně 25 bodů) " Týmový projekt včetně obhajoby (maximálně 50 bodů) " Závěrečný písemný test z teorie (maximálně 25 bodů) Pro úspěšné absolvování předmětu je nutné dosažení minimálně celkem 60 bodů. Cíl a zaměření předmětu: Předmět prohlubuje a rozšiřuje znalosti obchodního podnikání. Cílem předmětu je osvojení základních principů a získání vědomostí o řízení obchodních firem, rozvoj ekonomického myšlení v aplikaci na problematiku obchodních operací. Anotace předmětu: Přednášky: " Územní strategie obchodních firem " Výstavba obchodní jednotky, řízení projektů " Space management " Obchodní sortiment " Obchodně-provozní operace " Merchandising " Nákupní atmosféra " Řízení zásob " Operativní řízení obchodní jednotky Semináře: " Územní strategie obchodních firem " Výstavba obchodní jednotky, řízení projektů " Space management " Obchodní sortiment " Obchodně-provozní operace " Merchandising " Nákupní atmosféra " Řízení zásob " Operativní řízení obchodní jednotky Povinná literatura: MULAČ, P., VÁCHAL, J. Obchodní podnikání II. Učební texty. České Budějovice : VŠTE, 2008. ISBN 978-80-903888-5-7. Doporučená literatura: PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.

Forms of Teaching

Lecture
Exercise
Tutorial
Consultation

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for the Mid-term Test	16	16
Preparation for Lectures	13
Preparation for Seminars, Exercises, Tutorial	26
preparation for tutorial		76
tutorial		15
preparation for the exam	24	24
project elaboration	25	25
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	26
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 45 %
Test – mid-term 25 %
Project – group 30 %

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.
The course is taught each semester.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2022

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2021

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in summer 2021

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2020

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in summer 2020

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2019

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in summer 2019

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2018

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in summer 2018

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in winter 2017

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

OBP_1 Business Ventures

The course is not taught in summer 2017

Extent and Intensity

2/2. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites

The prerequisite is a knowledge of the subject Business Activities.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Administration and Management (programme VŠTE, EM)

Course objectives supported by learning outcomes

The aim of the subject is mastering basic principles and getting knowledge about managing commercial companies, the development of economic thinking in the application on the problems of business operations. After successfully passing students have basic theoretical knowledge of managing retail shops, they can calculate the interest field and purchase potential of a business unit, they are able to use the CPM method to manage the project of establishing a business unit, they are well informed about the problems of the range of products and business operations and they are able to analyse basic fields of managing a retail.

Syllabus

• 1.Regional strategies of firms.
• 2.Methods of territorial analysis.
• 3.Construction of business units,project management.
• 4.Network analysis,CPM method.
• 5.Technology of business operations.
• 6.Inventory management in business.
• 7.Commercial assortiment.
• 8.Space management.
• 9. Business-service operations.
• 10.Buyers behavior.
• 11.Merchandising, shopping atmosphere
• 12.Operational management of business units, methods of management service
• 13. Human recourses managment in business

Literature

required literature
• MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
• MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání I: Studijní opora pro kombinované studium (Trade Business I). 2. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2011, 60 pp. ISBN 978-80-87278-66-6. info
• MULAČ, P., VÁCHAL, J. Obchodní podnikání II. České Budějovice : VŠTE, 2008. ISBN 987-80-903888-5-7.

recommended literature
• PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. ISBN 80-7261-059-7.
• CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. ISBN 978-80-7261-167-6.
• ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha : Grada Publishing, 2009. ISBN 978-80-247-2049-4.
• BERMAN, Barry and Joel R. EVANS. Retail management : a strategic approach. 11th ed. Boston ; London : Pearson/Prentice Hall, 2010, 654 pp. ISBN 978-0-13-608758-8. info
• TIWARI, R. Retail Management, Retail Concepts and Practices (EBOOK). Mumbai: Himalaya Publishing House, 2009, 220 pp. ISBN 978-93-5024-394-7. info

Forms of Teaching

Lecture
Seminar
Tutorial
Consultation
business venture research
přednáškové cvičení (in Czech)

Teaching Methods

Frontal Teaching
Group Teaching - Cooperation
Project Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Team project preparation	26	26
Preparation for Lectures	14
Preparation for Seminars, Exercises, Tutorial	6	43
Preparation for the Final Test	20	20
Business Venture research	52	52
Attendance on Lectures	26
Attendance on Seminars/Exercises/Tutorial/Excursion	12	15
Total:	156	156

Assessment Methods and Assesment Rate

Exam – written 70 %
Project – group 30 %

Exam conditions

Grading of the course:

Team project: maximum 30% (0-30 points)

Final Test: maximum 70% (0-70 points)

Successful graduates of the course have to get totally at least 70 points: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.

Language of instruction

Czech

Follow-Up Courses

• OBP_2 Business Venture II

Further comments (probably available only in Czech)

The course is taught annually.
The course is taught: every week.

• Enrolment Statistics (recent)