VŠTE:OBCH Business Ventures - Course Information
OBCH Business Ventures
Institute of Technology and Business in České Budějovicewinter 2020
- Extent and Intensity
- 4/1/0. 7 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Ing. Radim Dušek, Ph.D. (seminar tutor)
- Guaranteed by
- Ing. Radim Dušek, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- OBCH/A6: Sun 1. 11. 14:50–16:20 A1, 16:30–18:00 A1, Sat 28. 11. 14:50–16:20 A1, 16:30–18:00 A1, Sun 10. 1. 8:00–9:30 A1, 9:40–11:10 A1, 11:25–12:55 A1, R. Dušek
OBCH/P01: Tue 14:50–16:20 N107, Tue 16:30–18:00 N107, R. Dušek
OBCH/S01: each odd Thursday 8:00–9:30 N205, R. Dušek - Prerequisites
- Knowledge of the OCN course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives supported by learning outcomes
- Learning outcomes of the course unit The aim of the subject is to acquire basic principles and gain knowledge about business management, development of economic thinking in the application of business operations.
- Learning outcomes
- Upon successful completion of the course the student has basic knowledge of retail store management, he can calculate the area of interest and purchasing potential of the business unit, he is interested in the business assortment, commercial operations and is able to analyze the basic areas of retail management. The student will also be able to apply basic marketing knowledge in business activities, analyze the main business risks in this area.
- Syllabus
- 1. Business Business, Legal Forms of Business, Role of Businesses in Market Economics
- 2. Project Management in Business Entrepreneurship and Risk Management in Business Business
- 3. Territorial Strategies of Business Companies, Methods of Territorial Analysis, Analysis of the Interest Area
- 4. Construction and technical solutions for business units
- 5. Layout of business unit and goods movement control
- 6. Management of retail assortment, retail supply
- 7. Layout of a retail unit, merchandising and purchasing atmosphere
- 8. Operational control of the retail unit, operator control methods
- 9. The role of brands in business, private brands of retailers, regional brands
- 10. Organization and Personnel Management in Retail Companies
- 11. Consumer Consumer Behavior
- 12. Marketing in business and services, marketing research
- 13. Marketing Communication, Specifics of International Marketing
- Literature
- required literature
- MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ a Marie SLABÁ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada Publishing, 2013. 520 s. ISBN 978-80-247-4780-4.
- HAMMOND, Richard. Chytře vedená prodejna: Jak mít více zákazníků a větší tržby. 3. aktualiz. a rozš. vyd. Praha: Grada Publishing, 2012. ISBN 978-80-247-4162-8.
- recommended literature
- CIMLER, Petr a Dana ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
- Forms of Teaching
- Lecture
Seminar
Tutorial
Consultation - Teaching Methods
- Frontal Teaching
Group Teaching - Competition
Group Teaching - Cooperation
Group Teaching - Collaboration
Project Teaching
Brainstorming
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Lectures 20 Preparation for Seminars, Exercises, Tutorial 27 78 Preparation for the Final Test 30 50 seminar work 40 40 Attendance on Lectures 52 Attendance on Seminars/Exercises/Tutorial/Excursion 13 14 Total: 182 182 - Assessment Methods and Assesment Rate
- Seminary Work 30 %
Final test 70 % - Exam conditions
- Grading scale: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30 test can be repeated, 29 - 0 F - test can not be repeated.
70 % attendance at seminars and exercises is compulsory for daily students.
Course test:
Seminark work - 30 % (i.e. 30 points)
Final test:
Final test - 70 % (i.e. 70 points)
- Language of instruction
- Czech
- Teacher's information
- Lectures will be realized via MS Teams in real time according to the relevant timetable. The lectures will be also recorded and made available for part-time students in the VSTE IS.
Seminars will be realized via MS Teams in real time according to the relevant timetable.
Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subjet in a semester.
- Enrolment Statistics (winter 2020, recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2020/OBCH