OBCH Business Ventures

Institute of Technology and Business in České Budějovice
winter 2019
Extent and Intensity
4/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Radim Dušek, Ph.D. (seminar tutor)
Guaranteed by
Ing. Radim Dušek, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OBCH/A5: Sun 6. 10. 13:05–14:35 D415, 14:50–16:20 D415, 16:30–18:00 D415, Sat 9. 11. 14:50–16:20 D415, 16:30–18:00 D415, Sat 30. 11. 16:30–18:00 D415, 18:10–19:40 D415, R. Dušek
Prerequisites
MAX_KOMBINOVANYCH ( 48 ) && MAX_PREZENCNICH ( 35 )
Knowledge of the OCN course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
Learning outcomes of the course unit The aim of the subject is to acquire basic principles and gain knowledge about business management, development of economic thinking in the application of business operations.
Learning outcomes
Upon successful completion of the course the student has basic knowledge of retail store management, he can calculate the area of interest and purchasing potential of the business unit, he is interested in the business assortment, commercial operations and is able to analyze the basic areas of retail management. The student will also be able to apply basic marketing knowledge in business activities, analyze the main business risks in this area.
Syllabus
  • 1. Business Business, Legal Forms of Business, Role of Businesses in Market Economics
  • 2. Project Management in Business Entrepreneurship and Risk Management in Business Business
  • 3. Territorial Strategies of Business Companies, Methods of Territorial Analysis, Analysis of the Interest Area
  • 4. Construction and technical solutions for business units
  • 5. Layout of business unit and goods movement control
  • 6. Management of retail assortment, retail supply
  • 7. Layout of a retail unit, merchandising and purchasing atmosphere
  • 8. Operational control of the retail unit, operator control methods
  • 9. The role of brands in business, private brands of retailers, regional brands
  • 10. Organization and Personnel Management in Retail Companies
  • 11. Consumer Consumer Behavior
  • 12. Marketing in business and services, marketing research
  • 13. Marketing Communication, Specifics of International Marketing
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ a Marie SLABÁ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada Publishing, 2013. 520 s. ISBN 978-80-247-4780-4.
  • HAMMOND, Richard. Chytře vedená prodejna: Jak mít více zákazníků a větší tržby. 3. aktualiz. a rozš. vyd. Praha: Grada Publishing, 2012. ISBN 978-80-247-4162-8.
    recommended literature
  • CIMLER, Petr a Dana ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
Forms of Teaching
Lecture
Seminar
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Competition
Group Teaching - Cooperation
Group Teaching - Collaboration
Project Teaching
Brainstorming
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures2076
Preparation for Seminars, Exercises, Tutorial27 
Preparation for the Final Test3050
Team project4040
Attendance on Lectures52 
Attendance on Seminars/Exercises/Tutorial/Excursion1316
Total:182182
Exam conditions
Written test
Language of instruction
Czech
The course is also listed under the following terms winter 2018, winter 2020, summer 2021.
  • Enrolment Statistics (winter 2019, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2019/OBCH