VŠTE:UCR Introduction to the Study of T - Course Information

UCR Introduction to the Study of Tourism

Extent and Intensity

2/0/0. 3 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Švec, Ph.D. (seminar tutor)

Guaranteed by

Ing. Markéta Kubová
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

UCR/X01: Sun 12. 11. 8:00–9:30 D515, 9:40–11:10 D515, R. Švec

Prerequisites (in Czech)

MAX_KOMBINOVANYCH(20) && MAX_PREZENCNICH(24)

Course Enrolment Limitations

The course is offered to students of any study field.
The capacity limit for the course is 44 student(s).
Current registration and enrolment status: enrolled: 0/44, only registered: 0/44

Course objectives supported by learning outcomes

The aim of the course is to introduce students to the tourism as a diversified and complex sector. Emphasis is placed on learning the terminology of the tourism sector and the introduction of sub-components constituting the system of the tourism industry. The basis of the fulfillment of the objectives of the performance of the tourism sector in terms of economics, management, marketing, political science, sociology, geography and environmental sciences. Students and students after the course be able to assess the significance of particular activities related to tourism in the business environment and adequate decisions with respect to the business plan in this sector.

Syllabus

• 1. Basic terminology in the tourism sector.
• 2. The system of tourism.
• 3. Factors affecting tourism.
• 4. Typology of tourism.
• 5. Specifics types of tourism.
• 6. History of Travel and Tourism.
• 7. The market tourism.
• 8. Tourism products.
• 9. The economic and social aspects of tourism.
• 10.Organization of Tourism.
• 11.Destination Management and Marketing.
• 12.Environmental approach to tourism.
• 13.Recent problems in tourism.

Literature

required literature
• HESKOVÁ, M. Cestovní ruch: pro vyšší odborné školy a vysoké školy. 2. upr. vyd. Praha: Fortuna, 2011, 216 s. ISBN 978-80-7373-107-6.

not specified
• GOELDNER CH.R., RITCHIE, J. R. B. Tourism. 12. vydání, John Wiley & soons, 2012. ISBN:978-1-11807177-9.
• RYGLOVÁ, K., BURIAN, M. a VAJČNEROVÁ, I., 2011: Cestovní ruch – podnikatelské principy a příležitosti v praxi. 1. vyd. Praha: Grada Publishing, 216 s. ISBN 978-80-247-4039-3.

Forms of Teaching

Lecture
Tutorial

Teaching Methods

Frontal Teaching
E-learning

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Lectures	30	46
Preparation for the Final Test	22	22
Attendance on Lectures	26	10
Total:	78	78

Exam conditions

Written exam - Grading scale: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30 test can be repeated, 29 - 0 F - test can not be repeated

Language of instruction

Czech

• Enrolment Statistics (winter 2017, recent)
  
• Permalink: https://is.vstecb.cz/course/vste/winter2017/UCR