UCR Úvod do studia cestovního ruchu

Institute of Technology and Business in České Budějovice
winter 2015
Extent and Intensity
2/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Roman Švec, Ph.D. (seminar tutor)
Guaranteed by
Ing. Roman Švec, Ph.D.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
UCR/A2: Sun 15. 11. 8:00–9:30 E1, 9:40–11:10 E1, 11:25–12:55 E1, Sun 10. 1. 13:05–14:35 E1, 14:50–16:20 E1, R. Švec
UCR/P01: Tue 16:30–18:00 B1, R. Švec
Prerequisites (in Czech)
MAX_KOMBINOVANYCH(100) && MAX_PREZENCNICH(50)
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 150 student(s).
Current registration and enrolment status: enrolled: 0/150, only registered: 0/150
Course objectives supported by learning outcomes
The aim of the course is to introduce students to the tourism as a diversified and complex sector. Emphasis is placed on learning the terminology of the tourism sector and the introduction of sub-components constituting the system of the tourism industry. The basis of the fulfillment of the objectives of the performance of the tourism sector in terms of economics, management, marketing, political science, sociology, geography and environmental sciences. Students and students after the course be able to assess the significance of particular activities related to tourism in the business environment and adequate decisions with respect to the business plan in this sector.
Syllabus
  • 1. Basic terminology in the tourism sector. Employment opportunities.
  • 2. The system of tourism.
  • 3. Factors affecting tourism.
  • 4. Typology of tourism.
  • 5.Specifické types of tourism.
  • 6. History of Travel and Tourism.
  • 7. Demand   tourism, measuring and forecasting demand.
  • 8. Consumer behavior in tourism.
  • 9. The tender   in tourism.
  • 10. Economic and social aspects of tourism.
  • 11. Organization of Tourism
  • 12. Destination Management and Marketing.
  • 13. Environmental Approaches in Tourism
Literature
    required literature
  • HESKOVÁ, M. Cestovní ruch: pro vyšší odborné školy a vysoké školy. 2. upr. vyd. Praha: Fortuna, 2011, 216 s. ISBN 978-80-7373-107-6.
  • RYGLOVÁ, K., BURIAN, M. a VAJČNEROVÁ, I., 2011: Cestovní ruch – podnikatelské principy a příležitosti v praxi. 1. vyd. Praha: Grada Publishing, 216 s. ISBN 978-80-247-4039-3.
    recommended literature
  • RITCHIE, J. R. B., CROUCH, G. I,. The Competitive Destination: A Sustainable Tourism Perspective. Oxon: CABI Publishing, 2003.
Forms of Teaching
Lecture
Teaching Methods
Frontal Teaching
Brainstorming
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures3041
Preparation for the Final Test2222
Attendance on Lectures2615
Total:7878
Assessment Methods and Assesment Rate
Exam – written 100 %
Exam conditions
Written exam - Grading scale:

A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30 test can be repeated, 29 - 0 F - test can not be repeated.

Language of instruction
Czech
The course is also listed under the following terms winter 2016, winter 2017, winter 2018.
  • Enrolment Statistics (winter 2015, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2015/UCR