VŠTE:M_POS Company Strategy - Course Information

M_POS Company Strategy

Extent and Intensity

8/0/0. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

prof. Ing. Jan Váchal, CSc. (lecturer)
Ing. Bohdan Zronek (seminar tutor), prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c. (deputy)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice

Prerequisites (in Czech)

OBOR(CAP)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Master of Business Administration (programme VŠTE, CZV)

Course objectives supported by learning outcomes

The student will be introduced to the process of strategical planning cycle with the purpose of projection of a strategical development of a given company. They will acquire knowledge from the area of internal and external strategical analyses, from the area pf formulation, choice and implementation of strategy including the classification of strategies according to management levels (from a company-wide strategy to partial – functional strategies).

Syllabus

• System definition of a company – company as a system
• Paradigm of strategical management , strategical management of companies
• Strategy classification
• Situational analysis – internal strategical analyses
• Situational analysis – internal strategical analyses
• Situational analysis –external strategical analyses
• Situational analysis – external strategical analyses
• Analysis of interest groups
• Formulation of strategy
• Choice (generation of strategical alternatives) and choice of strategy
• Implementation of strategy
• Strategical control
• Balanced Scorecard as a tool for strategical company management

Literature

required literature
• TICHÁ, I. a J. HRON. Strategické řízení. 7. dotisk. Praha: ČZU, 2008. 235 s. ISBN 978-80-213-0922-7.
• VÁCHAL, J. a P. PÁRTLOVÁ. Strategický management. 3. upravené vydání. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010. ISBN 978-80-87278-30-7.
• KEŘKOVSKÝ, Miloslav a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 2. vyd. Praha: C.H. Beck, 2006, xiv, 206 s. C.H. Beck pro praxi. ISBN 80-7179-453-8.

recommended literature
• LEDNICKÝ, V., 2006. Strategické řízení. Ostrava: Repronis. ISBN 80-7329-131-2.
• DEDOUCHOVÁ, M., 2001. Strategie podniku. Praha: C. H. Beck. ISBN 80-7179-603-4.
• ZUZÁK, Roman. Strategické řízení podniku. 1. vyd. Praha: Grada, 2011, 172 s. Expert (Grada). ISBN 978-80-247-4008-9.

Forms of Teaching

Seminar
Tutorial

Teaching Methods

Frontal Teaching

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Lectures	65	98
Preparation for exam	65	98
Attendance on Lectures	78
Attendance on Seminars/Exercises/Tutorial/Excursion		12
Total:	208	208

Assessment Methods and Assesment Rate

Exam – oral 100 %

Language of instruction

Czech

• Enrolment Statistics (winter 2016, recent)
  
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