OCN Business activities/ activity

Institute of Technology and Business in České Budějovice
summer 2018
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Petra Martíšková, Ph.D. (lecturer)
Ing. Petra Martíšková, Ph.D. (seminar tutor)
Ing. Marie Slabá, Ph.D. (seminar tutor)
Ing. Roman Švec, Ph.D. (seminar tutor)
Guaranteed by
Ing. Roman Švec, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OCN/A4: Sat 24. 2. 13:05–14:35 E1, 14:50–16:20 E1, 16:30–18:00 E1, Sun 25. 3. 8:00–9:30 E1, 9:40–11:10 E1, 11:25–12:55 E1, P. Martíšková
OCN/P01: Thu 8:00–9:30 E1, P. Martíšková
OCN/S01: Thu 11:25–12:55 E6, P. Martíšková
OCN/S02: Thu 13:05–14:35 E6, P. Martíšková
OCN/S03: Fri 8:00–9:30 E5, P. Martíšková
OCN/S04: Fri 9:40–11:10 E5, P. Martíšková
Prerequisites
MAX_KOMBINOVANYCH ( 200 ) && MAX_PREZENCNICH ( 200 )
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Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 400 student(s).
Current registration and enrolment status: enrolled: 0/400, only registered: 0/400
Course objectives supported by learning outcomes
The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions.
Learning outcomes
Student will be able:
to understand the basic concepts of business activities; to distinguish between wholesaling and retailing; to understand the issues of the commercial assortment and the sorting of goods; to describe the principles of international trade, including foreign-trade policy; to explain the essence of e-commerce; to pay into account the issue of sustainable development in business.
Syllabus
  • 1) Business, basic concepts, business function, history of business development
  • 2) Business categories, business assortment, classification of goods and their identification
  • 3) Wholesaling and its importance, wholesale headquarters
  • 4) Retail, kinds of retail activities
  • 5) Typology of retail units, cooperation and cooperative associations in business
  • 6) Retailing and its trends, shopping centers
  • 7) Logistics in international and domestic trade
  • 8) International trade and its importance, basic operations and techniques of trading on foreign markets
  • 9) Foreign-trade policy, world trade, foreign trade relations of the Czech Republic
  • 10) Economic integration and trade, EU - internal and external trade, purchase agreement in the international trade
  • 11) E-commerce
  • 12) The development of Fair Trade and its current conception
  • 13) Corporate social responsibility and sustainable development in business
Literature
    required literature
  • ŠTĚRBOVÁ, Ludmila. Mezinárodní obchod ve světové krizi 21. století. Praha: Grada, 2013. Expert (Grada). ISBN 978-80-247-4694-4.
  • • HES, Aleš. Obchodní nauka. Česká zemědělská univerzita, Provozně ekonomická fakulta, 2014. 311 s. ISBN 978-80-2132-408-4. (kapitola 2)
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
Forms of Teaching
Lecture
Seminar
Consultation
Teaching Methods
Frontal Teaching
Project Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures6 
Preparation for Seminars, Exercises, Tutorial720
Preparation for the Final Test3970
Seminar paper3931
Attendance on Lectures19 
Attendance on Seminars/Exercises/Tutorial/Excursion209
Total:130130
Assessment Methods and Assesment Rate
Test – final 70 %
Presentation 5 %
Seminary Work 15 %
active participation at seminars 10 %
Exam conditions
A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
Language of instruction
Czech
The course is also listed under the following terms summer 2019, winter 2019, summer 2020, summer 2021.
  • Enrolment Statistics (summer 2018, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2018/OCN