OCN Business activities/ activity

Institute of Technology and Business in České Budějovice
summer 2020
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Radim Dušek, Ph.D. (lecturer)
Ing. et Ing. Nikola Sagapova, Ph.D. (seminar tutor)
Ing. Vendula Velková (seminar tutor)
Ing. Bc. Veronika Humlerová, Ph.D. (assistant)
Guaranteed by
Ing. Radim Dušek, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OCN/A6: Sun 5. 4. 13:05–14:35 B1, 14:50–16:20 B1, 16:30–18:00 B1, Sat 9. 5. 13:05–14:35 B1, 14:50–16:20 B1, 16:30–18:00 B1, N. Sagapova
OCN/P01: Mon 11:25–12:55 B1, R. Dušek
OCN/S01: Thu 8:00–9:30 N007, N. Sagapova
OCN/S02: Thu 9:40–11:10 N007, N. Sagapova
OCN/S03: Fri 13:05–14:35 N004, V. Velková
OCN/S04: Fri 14:50–16:20 N004, V. Velková
Prerequisites
Interest in the subject.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives supported by learning outcomes
The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects. Students get familiarized with basic theoretical principles from the field of business activities, cooperation tendencies and they will understand the importance of sustainable development in business studies. After passing the subject successfully students will be able to analyse development and globalisation tendencies in business, their influence on consumers and enterprises including deduction of their own opinions. The attention is also paid to international trade and its importance.
Learning outcomes
Student will be able:
to understand the basic concepts of business activities; to distinguish between wholesaling and retailing; to understand the issues of the commercial assortment and the sorting of goods; to describe the principles of international trade, including foreign-trade policy; to explain the essence of e-commerce; to pay into account the issue of sustainable development in business.
Syllabus
  • 1) Business, basic concepts, business function, history of business development
  • 2) Business categories, business assortment, classification of goods and their identification
  • 3) Wholesaling and its importance, wholesale headquarters
  • 4) Retail, kinds of retail activities
  • 5) Typology of retail units, cooperation and cooperative associations in business
  • 6) Retailing and its trends, shopping centers
  • 7) Logistics in international and domestic trade
  • 8) International trade and its importance, basic operations and techniques of trading on foreign markets
  • 9) Foreign-trade policy, world trade, foreign trade relations of the Czech Republic
  • 10) Economic integration and trade, EU - internal and external trade, purchase agreement in the international trade
  • 11) E-commerce
  • 12) The development of Fair Trade and its current conception
  • 13) Corporate social responsibility and sustainable development in business
Literature
    required literature
  • ŠTĚRBOVÁ, Ludmila. Mezinárodní obchod ve světové krizi 21. století. Praha: Grada, 2013. Expert (Grada). ISBN 978-80-247-4694-4.
  • HES, Aleš. Obchodní nauka. V Praze: Česká zemědělská univerzita, Provozně ekonomická fakulta, 2013. ISBN 978-80-213-2408-4.
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    recommended literature
  • OUBRECHTOVÁ, Marie and Lukáš KUČERA. Obchodní činnost. 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2015, 86 pp. ISBN 978-80-7468-079-3. info
  • CIMLER, Petr and Dana ZADRAŽILOVÁ. Retail management. Praha: Management Press, 2008, 305 pp. ISBN 978-80-7261-167-6. info
Forms of Teaching
Lecture
Seminar
Consultation
Teaching Methods
Frontal Teaching
Project Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures6 
Preparation for Seminars, Exercises, Tutorial2252
Preparation for the Final Test2036
Seminar paper3030
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2612
Total:130130
Assessment Methods and Assesment Rate
Test – final 70 %
Presentation 5 %
Seminary Work 15 %
active participation at seminars 10 %
Exam conditions
A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30, F 29,99 - 0.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
Practitioners can participate in the course.
The course is also listed under the following terms summer 2018, summer 2019, winter 2019, summer 2021.
  • Enrolment Statistics (summer 2020, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2020/OCN