VŠTE:BPE_PST Business plan - Case study - Course Information

BPE_PST Business plan - Case study

Extent and Intensity

0/5/0. 5 credit(s). Type of Completion: z (credit).

Teacher(s)

Bc. Andrea Nohavová (seminar tutor)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor)

Guaranteed by

doc. Ing. Zuzana Rowland, MBA, PhD.
Supplier department: Department of Corporate Finances – Deputy Director of Department for Research, Development and Creative Activity – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

BPE_PST/E3: Sun 6. 10. 8:00–9:30 E7, 9:40–11:10 E7, 11:25–12:55 E7, Sun 20. 10. 13:05–14:35 E7, 14:50–16:20 E7, 16:30–18:00 E7, Sat 30. 11. 13:05–14:35 D515, 14:50–16:20 D515, Z. Rowland
BPE_PST/S01: Wed 9:40–11:10 I303, Wed 11:25–12:55 I303, Wed 13:05–13:50 I303, A. Nohavová

Prerequisites

Designed for students of the program Business Economics and management.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics (programme VŠTE, B_PE)

Course objectives supported by learning outcomes

The business plan is an integral part of every company that wants to stay on the market for a long time and is interested in ensuring long-term success. Through a business plan, it is possible to create a product concept of a product / service that has an impact on the existing market or can fill a gap in the market for a selected product / service. The purpose of creating a business plan is to formulate as accurately as possible a competitive advantage with regard to the quality, availability and variability of extended / additional services. The aim of the course Case Study - Business Plan is to develop a business plan in the form of a case study implemented for a specific company / organization.

Learning outcomes

After successfully completing the course, the student:
1. understands the meaning of a business plan and its structure
2. knows the principles of creating a business plan - case studies
3. can analyse the target market and competition, draw up a marketing and sales plan, a financial plan etc.
4. can predict the future development of the company
5. applies the formal aspects of the business plan to the presentation

Syllabus

• Seminars
• 1. Business plan and its structure
• 2. Introductory summary and description of the company
• 3. Target market analysis
• 4. Analysis of competition
• 5. Marketing and sales plan
• 6. Business plan
• 7. Business management
• 8. Future development plan
• 9. Financial plan of the company
• 10. Formal aspects of the business plan
• 11. Aspects of a successful business plan presentation
• 12. Presentation of the business plan
• 13. Presentation of the business plan

Literature

required literature
• DOLEŽAL, J. et al., 2016. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada. ISBN 978-80-271-9067-6.

recommended literature
• ABRAMS, R. 2019. Successfull Business Plan: Secrets & Strategies. Planning Shop. ISBN 9781933895826.
• SWANSON, L., 2017. Business Plan Development Guide. 8th ed. [s. l.]: OPENPRESS.USASK.CA.
• KORECKÝ, M. a V. TRKOVSKÝ, 2011. Management rizik projektů se zaměřením na projekty v průmyslových podnicích. Praha: Grada. ISBN 978- 80-247-3221-3.
• ČERVENÝ, R., J. FICBAUER, A. HANZELKOVÁ a M. KEŘKOVSKÝ, 2014. Business plán. Krok za krokem. Praha: C. H. Beck. ISBN 978-80- 7400-511-4.
• SRPOVÁ, J., I. SVOBODOVÁ, P. SKOPAL a T. ORLÍK, 2011. Podnikatelský plán a strategie. Praha: Grada. ISBN 978-80-247-4103-1.

Forms of Teaching

Teaching Block - lecture
Teaching Block - consultation

Teaching Methods

Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Seminars, Exercises, Tutorial	23	33
Preparation of case studies and presentations	81	81
Attendance on Seminars/Exercises/Tutorial/Excursion	26	16
Total:	130	130

Assessment Methods and Assesment Rate

Presentation 30 %
Case Study 70 %

Exam conditions

Presentation - 30 % Case study - 70 % Final evaluation (70 %)

Language of instruction

Czech

Teacher's information

Additional study material: Multimedia online course on entrepreneurial competences - http://www.enterprisingbehavior.eu/ Teaching is conducted in both forms of study, i.e. in face-to-face and combined form of study, block form - mandatory introductory lecture, then regular consultations according to the schedule. Students with an individual study plan (ISP) will submit only a completed case study (100%) from the subject Business Plan - Case Study. Students are obliged to contact the course guarantor immediately after the approval of the individual study plan (ISP) (e-mail: rowland@znalcivste.cz). If the student does not do so, his ISP will not be taken into account. The introductory lecture is compulsory for full-time and combined study students. If the student cannot attend the introductory seminar, he is obliged to contact the subject guarantor with sufficient time in advance. Approval of the subject of the Business Plan - case studies by the subject guarantor or teacher/consultant is mandatory.