BPE_PST Podnikatelský plán – případová studie

Institute of Technology and Business in České Budějovice
SUMMER 2023
Extent and Intensity
0/5/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Zuzana Rowland, MBA, PhD. (seminar tutor)
Guaranteed by
doc. Ing. Zuzana Rowland, MBA, PhD.
School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
BPE_PST/Q5: Sun 30. 4. 9:40–11:10 F108, 11:25–12:55 F108, Sun 7. 5. 8:00–9:30 F108, 9:40–11:10 F108, Sun 21. 5. 8:00–9:30 F108, 9:40–11:10 F108, Sun 4. 6. 8:00–9:30 F108, 9:40–11:10 F108, Z. Rowland
BPE_PST/S01: Tue 8:00–9:30 F108, Tue 9:40–11:10 F108, Tue 11:25–12:10 F108, Z. Rowland
Prerequisites (in Czech)
MAX_PREZENCNICH(25) && MAX_KOMBINOVANYCH(25)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The business plan is an integral part of every company that wants to stay on the market for a long time and is interested in ensuring long-term success. Through a business plan, it is possible to create a product concept of a product / service that has an impact on the existing market or can fill a gap in the market for a selected product / service. The purpose of creating a business plan is to formulate as accurately as possible a competitive advantage with regard to the quality, availability and variability of extended / additional services. The aim of the course Case Study - Business Plan is to develop a business plan in the form of a case study implemented for a specific company / organization.
Learning outcomes
After successfully completing the course, the student:
1. understands the meaning of a business plan and its structure
2. knows the principles of creating a business plan - case studies
3. can analyse the target market and competition, draw up a marketing and sales plan, a financial plan etc.
4. can predict the future development of the company
5. applies the formal aspects of the business plan to the presentation
Syllabus
  • Seminars
  • 1. Business plan and its structure
  • 2. Introductory summary and description of the company
  • 3. Target market analysis
  • 4. Analysis of competition
  • 5. Marketing and sales plan
  • 6. Business plan
  • 7. Business management
  • 8. Future development plan
  • 9. Financial plan of the company
  • 10. Formal aspects of the business plan
  • 11. Aspects of a successful business plan presentation
  • 12. Presentation of the business plan
  • 13. Presentation of the business plan
Literature
    required literature
  • DOLEŽAL, J. et al., 2016. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada. ISBN 978-80-271-9067-6.
    recommended literature
  • KORECKÝ, M. a V. TRKOVSKÝ, 2011. Management rizik projektů se zaměřením na projekty v průmyslových podnicích. Praha: Grada. ISBN 978- 80-247-3221-3.
  • SRPOVÁ, J., I. SVOBODOVÁ, P. SKOPAL a T. ORLÍK, 2011. Podnikatelský plán a strategie. Praha: Grada. ISBN 978-80-247-4103-1.
  • ABRAMS, R. 2019. Successfull Business Plan: Secrets & Strategies. Planning Shop. ISBN 9781933895826.
  • SWANSON, L., 2017. Business Plan Development Guide. 8th ed. [s. l.]: OPENPRESS.USASK.CA.
  • ČERVENÝ, R., J. FICBAUER, A. HANZELKOVÁ a M. KEŘKOVSKÝ, 2014. Business plán. Krok za krokem. Praha: C. H. Beck. ISBN 978-80- 7400-511-4.
Forms of Teaching
Seminar
Teaching Methods
Brainstorming
Critical Thinking
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Seminars, Exercises, Tutorial1313
Preparation of case studies and presentations65101
Attendance on Seminars/Exercises/Tutorial/Excursion5216
Total:130130
Assessment Methods and Assesment Rate
Presentation 20 %
Case Study 70 %
Processing of assigned tasks 5 %
Guided discussion, analytical and critical thinking 5 %
Exam conditions
Interim evaluation (30%) Presentation - 20% Completion of assignments - 5 % Guided discussion, analytical and critical thinking - 5 % Final evaluation (70 %) Case study - 70 %
Language of instruction
Czech
Teacher's information
Supplementary study material: Multimedia online course on entrepreneurial competences - http://www.enterprisingbehavior.eu/

Attendance in all forms is dealt with in a separate internal standard of the VŠTE (Record of student attendance at VŠTE). For full-time students, 70% attendance is compulsory in seminars. Students with an Individual Study Plan (ISP) will submit only a completed case study (100%) from the course Business Plan - Case Study.

The course is also listed under the following terms winter 2023, summer 2024, winter 2024, summer 2025.
  • Enrolment Statistics (SUMMER 2023, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2023/BPE_PST