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    2019

    1. Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (How to get the product between customers: direct and indirect market entry)
      MARTÍŠKOVÁ, Petra and Michaela KOUBKOVÁ. Jak dostat produkt mezi zákazníky: přímé a nepřímé vstupy na trh (How to get the product between customers: direct and indirect market entry). In Ing. Vendula Velková. Sborník příspěvků z 2. mezinárodní vědecké konference ,,Podnikatelské kompetence a řízení lidských zdrojů ve 21. století", České Budějovice, 24. - 25. září 2019. 1st ed. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2019. p. 78-86. ISBN 978-80-7468-143-1.
      Name (in English): How to get the product between customers: direct and indirect market entry
      Czech. Czech Republic.
      Keywords in English: distribution; direct market entry; indirect market entry
      Type of proceedings: post-proceedings
      Changed by: Ing. Anna Palokha, učo 18083. Changed: 3/12/2019 15:23.
      More: https://is.vstecb.cz/publication/51321/en
    2. Online Shopping and Reading E-Shops’ Terms and Conditions
      MARTÍŠKOVÁ, Petra, Roman ŠVEC and Marie SLABÁ. Online Shopping and Reading E-Shops’ Terms and Conditions. In Khalid S. Soliman. Education Excellence and Innovation Management through Vision 2020, Proceedings of the 33rd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2019. p. 682-690. ISBN 978-0-9998551-2-6.
      Name in Czech: Online nákupování a čtení obchodních podmínek e-shopů
      English. United States of America.
      Keywords in English: online shopping; reading e-shops’ terms and conditions
      Type of proceedings: post-proceedings
      Changed by: Ing. Anna Palokha, učo 18083. Changed: 5/12/2019 08:46.
      More: https://is.vstecb.cz/publication/51421/en

    2018

    1. E-commerce and online purchasing in the Czech Republic
      SLABÁ, Marie, Petra MARTÍŠKOVÁ and Roman ŠVEC. E-commerce and online purchasing in the Czech Republic. In Khalid S. Soliman. Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, Proceedings of the 32nd International Business Information Management Association Conference (IBIMA). 1st ed. Norristown, USA: International Business Information Management Association (IBIMA), 2018. p. 7015-7023. ISBN 978-0-9998551-1-9.
      Name in Czech: Elektronické obchodování a online nakupování v České republice
      English. United States of America.
      Keywords in English: digitální trh; elektronické obchodování; online nákup; internet
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 9/5/2019 12:03.
      More: https://is.vstecb.cz/publication/47881/en
    2. Vnímání významu pojmů "družstvo" a "družstevnictví" (Perceived Meaning of the Terms "Co-operative" and "Co-operative movement")
      MARTÍŠKOVÁ, Petra, Roman ŠVEC and Veronika HUMLEROVÁ. Vnímání významu pojmů "družstvo" a "družstevnictví" (Perceived Meaning of the Terms "Co-operative" and "Co-operative movement"). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2018, vol. 6, No 5, p. 103-113. ISSN 1339-3189.
      Name (in English): Perceived Meaning of the Terms "Co-operative" and "Co-operative movement"
      Czech. Slovakia.
      Keywords in English: co-operative; co-operative movement; cooperative system; the European Cooperative Society
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 11/12/2018 10:54.
      More: https://is.vstecb.cz/publication/46063/en

    2017

    1. Analysis of International Trade between Latin America and Germany using gravity models
      ARAMAYO, Gabriela and Marek VOKOUN. Analysis of International Trade between Latin America and Germany using gravity models. In Khalid S. Soliman. Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, Proceedings of the 30th International Business Information Management Association Conference (IBIMA). 1st ed. Madrid, Spain: Internationa Business Information Management Association (IBIMA), 2017. p. 4043-4050. ISBN 978-0-9860419-9-0.
      Name in Czech: Analýza mezinárodního obchodu mezi Latinskou Amerikou a Německem pomocí gravitačních modelů
      RIV/75081431:_____/17:00001312 Proceedings paper. English. Spain.
      Aramayo, Gabriela (32 Argentina, guarantor) -- Vokoun, Marek (203 Czech Republic, belonging to the institution)
      Keywords in English: gravity model; international trade; institutions; free trade agreements; economic and political factor
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 27/11/2018 11:05.
      More: https://is.vstecb.cz/publication/45581/en
    2. Corruption, Political Instability and the Informal Sector in Latin America: Efficiency Analysis Of Latin American Companies Using DEA Model
      ARAMAYO, Gabriela and Marek VOKOUN. Corruption, Political Instability and the Informal Sector in Latin America: Efficiency Analysis Of Latin American Companies Using DEA Model. In Khalid S. Soliman. Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, Proceedings of the 30th International Business Information Management Association Conference (IBIMA). 1st ed. Madrid, Spain: Internationa Business Information Management Association (IBIMA), 2017. p. 4385 - 4398. ISBN 978-0-9860419-9-0.
      Name in Czech: Korupce, politická nestabilita a neformální sektor v Latinské Americe: Analýza efektivnosti latinskoamerických společností používající model DEA
      RIV/75081431:_____/17:00001313 Proceedings paper. English. Spain.
      Aramayo, Gabriela (32 Argentina, guarantor) -- Vokoun, Marek (203 Czech Republic, belonging to the institution)
      Keywords in English: Data envelopment analysi; technical efficiency; Latin America; manufacturing companies
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 27/11/2018 11:11.
      More: https://is.vstecb.cz/publication/45582/en
    3. E-shops and customer feedback: experience by Czech B2C customers
      MARTÍŠKOVÁ, Petra and Roman ŠVEC. E-shops and customer feedback: experience by Czech B2C customers. Littera Scripta. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2017, vol. 10, No 1, p. 72-83. ISSN 1805-9112.
      Name in Czech: E-shopy a zákaznická zpětná vazba: zkušenosti českých B2C zákazníků
      Management, administration and clerical work. English. Czech Republic.
      Keywords in English: e-shops; Czech B2C customers; customer feedback; reply to customer feedback
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 18/4/2018 08:28.
      More: https://is.vstecb.cz/publication/37883/en
    4. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC)
      MARTÍŠKOVÁ, Petra, Veronika HUMLEROVÁ and Antónia ŠTENSOVÁ. NOVÝ ZPŮSOB OCHRANY OSOBNÍCH ÚDAJŮ V PODOBĚ „GDPR“ OČIMA VEŘEJNOSTI (NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 6, p. 1-11. ISSN 1339-3189.
      Name (in English): NEW WAY OF DATA PROTECTION IN THE FORM OF„GDPR“ FROM THE POINT OF VIEW OF THE PUBLIC
      Economics. Czech. Slovakia.
      Keywords in English: GDPR; General Data Protection Regulation; content analysis of opinions
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:32.
      More: https://is.vstecb.cz/publication/42042/en
    5. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE)
      ŠVEC, Roman and Petra MARTÍŠKOVÁ. PREFERENCE ZÁKAZNÍKŮ PŘI VÝBĚRU POTRAVINÁŘSKÝCH PRODEJEN (CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE). Mladá veda. Prešov: Vydavateľstvo UNIVERSUM, spol. s r. o., 2017, vol. 5, No 3, p. 128-138. ISSN 1339-3189.
      Name (in English): CUSTOMER PREFERENCES WHEN CHOOSING A FOOD STORE
      Economics. Czech. Slovakia.
      Keywords in English: customer preferences; choice of retail store; food store; Czech Republic
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 17/4/2018 15:02.
      More: https://is.vstecb.cz/publication/42041/en

    2016

    1. Students as a Specific Segment of Banking Sector - Case Study
      SLABÁ, Marie. Students as a Specific Segment of Banking Sector - Case Study. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: International Business Information Management Association (IBIMA), 2016. p. 3290-3300. ISBN 978-0-9860419-6-9.
      Name in Czech: Studenti jako specifický segment bankovního sektoru - případová studie
      RIV/75081431:_____/16:00001317 Proceedings paper. English. Italy.
      Slabá, Marie (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: segment; segmentation; students; banking sector
      Type of proceedings: post-proceedings
      Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 29/11/2018 10:33.
      More: https://is.vstecb.cz/publication/45622/en
Displayed: 4/12/2023 01:18