SLABÁ, Marie. Students as a Specific Segment of Banking Sector - Case Study. In Khalid S. Soliman. Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of The 27th International Business Information Management Association Conference (IBIMA). 1st ed. Milan, Italy: International Business Information Management Association (IBIMA). p. 3290-3300. ISBN 978-0-9860419-6-9. 2016.
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Basic information
Original name Students as a Specific Segment of Banking Sector - Case Study
Name in Czech Studenti jako specifický segment bankovního sektoru - případová studie
Authors SLABÁ, Marie (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Milan, Italy, Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of The 27th International Business Information Management Association Conference (IBIMA), p. 3290-3300, 11 pp. 2016.
Publisher International Business Information Management Association (IBIMA)
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Italy
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/75081431:_____/16:00001317
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-0-9860419-6-9
UT WoS 000381172301150
Keywords (in Czech) segment; segmentace; studenti; bankovní sektor
Keywords in English segment; segmentation; students; banking sector
Tags OCN, RIV18, WOS
Changed by Changed by: Mgr. Eva Hynešová, učo 23116. Changed: 29/11/2018 10:33.
Abstract
After the global financial and economic crisis, the competition in the banking market has intensified significantly. A common suggestion is that banks have to focus on the needs, wants, expectations and requirements of clients. To be successful in this competitive fight, banks ought to respond to the growing competition in the banking market by usage of market segmentation techniques. Although banking sector have been a topic of interest to many studies and researches since 1960s and 1970s, students as a specific banking segment was not for a long time in the center of attention of researchers. This article focuses on the students as a specific segment of banking sector, their wants and needs. This paper is based on a data that were gathered through author's research and processed with appropriate statistical methods. Results of the author's research indicate that students have a positive attitude towards modern technology they are not willing to pay high bank fees and use mainly several banking products and services. Author stated several hypotheses to tested relationship between gender and other variables that were confirmed or rejected at the 99% confidence level.
Abstract (in Czech)
Po globální finanční a hospodářské krizi se výrazně zhoršila konkurence na bankovním trhu. Solečným návrhem je, že banky se musí zaměřit na potřeby, požadavky a očekávání klientů. V tomto konkurenčním boji by banky měly reagovat na rostoucí konkurenci na bankovním trhu použitím technik segmentace trhu. Ačkoli bankovní sektor je předmětem zájmu mnoha studií a výzkumů od šedesátých a sedmdesátých let, studenti jako specifický bankovní segment nebyli dlouho v centru pozornosti výzkumných pracovníků. Tento článek se zaměřuje na studenty jako na konkrétní segment bankovního sektoru a jeho potřeby. Tento článek vychází z údajů, které byly shromážděny v rámci výzkumu autora a zpracovány pomocí vhodných statistických metod. Výsledky výzkumu autora ukazují, že studenti mají pozitivní postoj k moderním technologiím, nejsou ochotni platit vysoké bankovní poplatky a využívají hlavně několik bankovních produktů a služeb. Autor uvedl několik hypotéz o testovaném vztahu mezi pohlavími a jinými proměnnými, které byly potvrzeny nebo odmítnuty na úrovni spolehlivosti 99%.
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