Information System VŠTE

Publication Records

česky | in English

Filter publications

    2023

    1. Building a career in marketing communication in a sustainable development era: which key competencies are required?
      DUŠEK, Radim. Building a career in marketing communication in a sustainable development era: which key competencies are required? Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 11, No 2, p. 10-22. ISSN 2345-0282.
      URL
      Name in Czech: Budování kariéry v marketingové komunikaci v éře udržitelného rozvoje: jaké klíčové kompetence jsou potřebné?
      Name (in English): Building a career in marketing communication in a sustainable development era: which key competencies are required?
      RIV: Article in a journal. English. Lithuania.
      Dušek, Radim (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: competency model; marketing communication; reputation; graduates
      Changed by: Barbora Kroupová, učo 25655. Changed: 29/4/2024 10:44.
      More: https://is.vstecb.cz/publication/71741/en
    2. Differences in sustainable nutrition behaviour of different generations of Czech consumers
      SRBOVÁ, Alena and Eva JADERNÁ. Differences in sustainable nutrition behaviour of different generations of Czech consumers. Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 11, No 2, p. 23-36. ISSN 2345-0282.
      URL
      Name in Czech: Rozdíly v chování různých generací českých spotřebitelů v oblasti udržitelné výživy
      Name (in English): Differences in sustainable nutrition behaviour of different generations of Czech consumers
      RIV: Article in a journal. English. Lithuania.
      Srbová, Alena (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: consumer behavior; sustainable nutrition; generations; byuing behavior; consumer
      Changed by: Barbora Kroupová, učo 25655. Changed: 29/4/2024 10:45.
      More: https://is.vstecb.cz/publication/71761/en
    3. Issue of Online Reputation of Electric Vehicles - Selected Views and Perspectives in the Context of Interyear Development
      POLLÁK, František, Petr MARKOVIČ, Róbert VILLÁGI, Kristián KALAMEN and Michal KONEČNÝ. Issue of Online Reputation of Electric Vehicles - Selected Views and Perspectives in the Context of Interyear Development. Online. 1st ed. Maribor, Slovinsko: University of Maribor, University Press, 2023, p. 901-918. ISBN 978-961-286-722-5.
      English. Slovenia.
      Keywords in English: reputation management; lowcarbon economy; sustainable development; emerging markets; Slovakia
      Changed by: Barbora Kroupová, učo 25655. Changed: 28/4/2023 12:37.
      More: https://is.vstecb.cz/publication/67981/en
    4. Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market
      KONEČNÝ, Michal, Michal RUSCHAK and Yaroslava KOSTIUK. Online Reputation of Public Charging Stations Operators: An Empirical Study on the Czech Market. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT-2023 New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 337-345, 411 pp. ISBN 978-3-99151-176-2.
      URL
      RIV/75081431:_____/23:00002590 Proceedings paper. English. Austria.
      Konečný, Michal (703 Slovakia, guarantor, belonging to the institution) -- Ruschak, Michal (203 Czech Republic, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: corporate reputation; Czech Republic; low-carbon mobility; reputation management; sentimental analysis; sustainable development
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2023 14:41.
      More: https://is.vstecb.cz/publication/69321/en
    5. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison
      POLLÁK, František. Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison. Online. In Doucek P., Sonntag M., Nedomova L. IDIMT 2023: New Challenges for ICT and Management. 31st ed. Linz: Trauner Verlag Universitat, 2023, p. 329-336, 411 pp. ISBN 978-3-99151-176-2.
      URL
      RIV/75081431:_____/23:00002591 Proceedings paper. English. Austria.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: Accelerated digitization; COVID-19 pandemic; Digital transformation; E-commerce; Online Reputation Management; Supply chain
      Type of proceedings: post-proceedings
      Changed by: Barbora Kroupová, učo 25655. Changed: 24/10/2023 15:04.
      More: https://is.vstecb.cz/publication/69341/en
    6. The application of CSR in marketing communication and its potential impact on customer perceived value
      CAHA, Zdeněk, Michal KONEČNÝ, Milan TALÍŘ and Michal RUSCHAK. The application of CSR in marketing communication and its potential impact on customer perceived value. Entrepreneurship and Sustainability Issues. Vilnius, Litva: Entrepreneurship and Sustainability Center, 2023, vol. 10, No 4, p. 223-244. ISSN 2345-0282.
      URL
      RIV/75081431:_____/23:00002560 Article in a journal. English. Lithuania.
      Caha, Zdeněk (203 Czech Republic, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution) -- Talíř, Milan (203 Czech Republic) -- Ruschak, Michal (203 Czech Republic)
      Keywords in English: corporate social responsibility (CSR); customer perceived value (CPV); marketing communication; marketing; value; reputation; performance
      Changed by: Barbora Kroupová, učo 25655. Changed: 6/11/2023 13:04.
      More: https://is.vstecb.cz/publication/68261/en

    2022

    1. Analysis of E-Consumer Behavior During the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Jan VÁCHAL and Roman VAVREK. Analysis of E-Consumer Behavior During the COVID-19 Pandemic. Online. In Honghao Gao, Jung Yoon Kim, Walayat Hussain, Muddesar Iqbal, Yucong Duan. Intelligent Processing Practices and Tools for E-Commerce Data, Information, and Knowledge. 1st ed. Cham, Switzerland: Springer Nature Switzerland AG, 2022, p. 95-114. Series 15427. ISBN 978-3-030-78303-7.
      URL
      RIV/75081431:_____/22:00002437 Chapter(s) of a specialized book. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Váchal, Jan (203 Czech Republic, belonging to the institution)
      Keywords in English: E-Commerce; Data; Information and Knowledge
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 10/11/2022 08:38.
      More: https://is.vstecb.cz/publication/65182/en
    2. Analysis of the video game industry in the Czech Republic in 2016-2020
      GONDEK, Martin, Michal KONEČNÝ, Róbert VILÁGI and Bartłomiej HADASIK. Analysis of the video game industry in the Czech Republic in 2016-2020. Littera Scripta. České Budějovice: VŠTE ČB, 2022, 15/2022, No 2, p. 7-16, 16 pp. ISSN 1805-9112.
      URL
      RIV/75081431:_____/22:00002473 Article in a journal. English. Czech Republic.
      Gondek, Martin (203 Czech Republic, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: video games; video game industry; turnover; employment; technology
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 18/1/2023 15:57.
      More: https://is.vstecb.cz/publication/66061/en
    3. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe
      POLLÁK, František and Peter MARKOVIČ. Customer age as a determinant of preferences for information sources: Empirical analysis of a case from Central Europe. Economics and Sociology. Szczecin, Poland: Centre of Sociological Research, 2022, 15/2022, No 2, p. 296-311. ISSN 2071-789X.
      URL
      RIV/75081431:_____/22:00002421 Article in a journal. English. Poland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: marketing communication; customer; efficiency; competitiveness; innovation
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:17.
      More: https://is.vstecb.cz/publication/64821/en
    4. Empirical study of Online Reputation Management of entities in the field of supply and demand chain in Slovakia
      KONEČNÝ, Michal, Róbert VILÁGI, Yaroslava KOSTIUK and František POLLÁK. Empirical study of Online Reputation Management of entities in the field of supply and demand chain in Slovakia. Online. In 10 th CLC 2022 - Carpathian Logistics Congress - Conference Proceedings. 1st ed. Ostrava, Czech Republic: TANGER Ltd., 2022, p. 20-24, 312 pp. ISBN 978-80-88365-08-2.
      URL
      English. Czech Republic.
      Keywords in English: Corporate reputation; reputation management; competitiveness; supply and demand chain management; Slovakia
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 12:48.
      More: https://is.vstecb.cz/publication/65801/en
    5. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic
      POLLÁK, František and Peter MARKOVIČ. Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic. Journal of Risk and Financial Management. Basel, Switzerland: MDPI, 2022, 15/2022, No 6, p. 1-18, 19 pp. ISSN 1911-8074.
      URL
      RIV/75081431:_____/22:00002423 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: reputation; pandemic; COVID-19; business performance; reputational risk; market opportunities; e-commerce
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:19.
      More: https://is.vstecb.cz/publication/64861/en
    6. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Yaroslava KOSTIUK. Impact of Coronavirus Pandemic on Changes in e-Consumer Behaviour: Empirical Analysis of Slovak e-Commerce Market. EKONOMICKÝ ČASOPIS/JOURNAL OF ECONOMICS. Bratislava, Slovakia: Ekonomický ústav SAV, v.v.i. a Prognostický ústav CSPV SAV, v.v.i, 2022, 70/2022, No 4, p. 368-389. ISSN 0013-3035.
      URL
      RIV/75081431:_____/22:00002441 Article in a journal. English. Slovakia.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: COVID-19; pandemic; e-commerce; Facebook; internet; innovation; business management
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 20:38.
      More: https://is.vstecb.cz/publication/65281/en
    7. Impact of selected financial indicators on a company's reputation
      VILÁGI, Róbert, Michal KONEČNÝ and Michal RUSCHAK. Impact of selected financial indicators on a company's reputation. Entrepreneurship and Sustainability Issues. Vilnius, Lithuania: VšĮ Entrepreneurship and Sustainability Center, 2022, vol. 2022, No 2, p. 408-417. ISSN 2345-0282.
      URL
      RIV/75081431:_____/22:00002486 Article in a journal. English. Lithuania.
      Világi, Róbert (guarantor) -- Konečný, Michal (703 Slovakia, belonging to the institution) -- Ruschak, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: financial management; financial indicators; corporate reputation; board size
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 6/2/2023 08:36.
      More: https://is.vstecb.cz/publication/66401/en
    8. Internet Marketing
      POLLÁK, František and Peter MARKOVIČ. Internet Marketing. In František Pollák, Peter Markovič. Brand Management. London, United Kingdom: IntechOpen, 2022, p. 11-33. ISBN 978-1-80356-000-7.
      URL
      RIV/75081431:_____/22:00002444 Chapter(s) of a specialized book. English. United Kingdom of Great Britain and Northern Ireland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: e-marketing; digital marketing; online environment; Internet; marketing communication
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 30/11/2022 12:29.
      More: https://is.vstecb.cz/publication/65361/en
    9. Online reputation management of a selected tourism facility
      KOSÍKOVÁ, Michaela, Michal KONEČNÝ, Yaroslava KOSTIUK, Robert VILÁGI and František POLLÁK. Online reputation management of a selected tourism facility. Online. In Tomas Kliestik. 22th International Scientific Conference - Globalization and Its Socio-Economic Consequences. 1st. Zilina, Slovak Republic: UNIVERSITY OF ZILINA, 2022, p. 725-735, 1624 pp. ISBN 978-80-8154-332-6.
      URL
      English. Slovakia.
      Keywords in English: reputation management; covid-19; online ratings; reviews; hotel
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 7/3/2023 14:31.
      More: https://is.vstecb.cz/publication/66481/en
    10. Online reputation management of Four Seasons Hotel Prague
      KUTOVÁ, Kateřina, Michal KONEČNÝ, Yaroslava KOSTIUK, Róbert VILÁGI and Kristián KALAMEN. Online reputation management of Four Seasons Hotel Prague. Online. In Peter Markovič, Miroslav Tóth. EKONOMIKA, FINANCIE A MANAŽMENT PODNIKU XVI. ZBORNÍK VEDECKÝCH STATÍ pri príležitosti Týždňa vedy a techniky (2022). XVI. Bratislava, Slovensko: Ekonomická univerzita v Bratislave, 2022, p. 179-190. ISBN 978-80-225-4992-9.
      URL
      RIV/75081431:_____/22:00002474 Proceedings paper. English. Slovakia.
      Kutová, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution) -- Kostiuk, Yaroslava (703 Slovakia, belonging to the institution)
      Keywords in English: tourism; online reputation management; review; reputation; hotel; Four Seasons Hotel Prague
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 23/1/2023 13:28.
      More: https://is.vstecb.cz/publication/66081/en
    11. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic
      POLLÁK, František, Peter MARKOVIČ, Roman VAVREK and Michal KONEČNÝ. Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic. Behavioral Sciences. Basel, Switzerland: MDPI, 2022, 12/2022, No 3, p. 1-19, 20 pp. ISSN 2076-328X.
      URL
      RIV/75081431:_____/22:00002420 Article in a journal. English. Switzerland.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution) -- Konečný, Michal (703 Slovakia, belonging to the institution)
      Keywords in English: consumer behavior; social networks; Facebook; COVID-19; social distancing
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/3/2023 19:57.
      More: https://is.vstecb.cz/publication/64802/en
    12. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains
      POLLÁK, František, Peter MARKOVIČ and Róbert VILÁGI. Selected views on eating habits and lifestyle changes of consumers during the COVID-19 pandemic through the optics of supply chains. In Gerhard Chroust, Petr Doucek, Václav Oškrdal. IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022. 51st ed. Linz, Austria: TRAUNER Verlag + Buchservice GmbH, 2022, p. 235-242, 479 pp. ISBN 978-3-99113-758-0.
      URL
      RIV/75081431:_____/22:00002424 Proceedings paper. English. Austria.
      Pollák, František (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: pandemic; supply chain; food delivery; e-commerce; low carbon economy; reputation
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 21/10/2022 09:37.
      More: https://is.vstecb.cz/publication/64881/en
    13. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
      SAULĪTE, Linda, Deniss ŠČEULOVS and František POLLÁK. The Influence of Non-Product-Related Attributes on Media Brands’ Consumption. Journal of Open Innovation: Technology, Market, and Complexity. Basel, Switzerland: MDPI, 2022, 8/2022, No 3, p. 1-26, 27 pp. ISSN 2199-8531.
      URL
      RIV/75081431:_____/22:00002422 Article in a journal. English. Switzerland.
      Saulīte, Linda (guarantor) -- Pollák, František (703 Slovakia, belonging to the institution)
      Keywords in English: media branding; news media brands; media brand attributes; consumer-based brand equity
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 20/10/2022 09:56.
      More: https://is.vstecb.cz/publication/64841/en

    2021

    1. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic
      POLLÁK, František and Michal KONEČNÝ. Analysis of E-Consumer Behaviour – Selected Findings from an Analysis of Czech E-Shops and their Customers during the Global Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: e-commerce; Facebook; COVID-19; customer interactions; consumer behaviour; lockdown; pandemic
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:11.
      More: https://is.vstecb.cz/publication/65821/en
    2. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic
      POLLÁK, František, Bozka MALINAK, Peter MARKOVIČ and Robert VILAGI. Innovations in the Management of E-Commerce Entities Operating on the Slovak Market – Analysis of Customer Interactions during the COVID-19 Pandemic. Online. In Zdeněk Caha, Michal Ruschak, Vendula Velková. " SHS Web Conf. Volume 90, 2021: International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2020)". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: facebook; e-commerce; COVID-19; customer interactions; customer behaviour; lockdown; Slovakia; pandemic
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:42.
      More: https://is.vstecb.cz/publication/65823/en
    3. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses
      POLLÁK, František, Peter MARKOVIČ, Jarmila STRAKOVÁ and Petra PÁRTLOVÁ. Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses. Online. In Tomáš Kliestik. SHS Web of Conf.Volume 92, 2021: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: reputation; brand; business succession; family business
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:26.
      More: https://is.vstecb.cz/publication/65822/en
    4. Transformation of communication policy of Slovak companies
      VILAGI, Robert, Michal KONEČNÝ and František POLLÁK. Transformation of communication policy of Slovak companies. Online. In Dana Hrušovská, Mária Kmety Barteková, Monika Raková, Mária Trúchliková. " SHS Web Conf. Volume 115, 2021: 18 th International Scientific Conference Current Problems of the Corporate Sector 2021". 1st ed. Les Ulis, France: EDP Sciences, 2021, p. nestránkováno, nestránkov.
      URL
      English. France.
      Keywords in English: innovations; communication; Internet; Slovakia; competitiveness
      Type of proceedings: post-proceedings
      Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 2/1/2023 15:53.
      More: https://is.vstecb.cz/publication/65824/en
Displayed: 10/5/2024 02:11