Publication Records

2012

1. Development of tourism and marketing in tourism in the Czech republic

   SLABÁ, Marie and Pavel ROUSEK. Development of tourism and marketing in tourism in the Czech republic. In Drive your knowledge be a scientist : 8th International Bata Conference for Ph.D. Students and Young Researchers : sborník příspěvků. 1.vyd. Zlín: Tomas Bata University in Zlín : Faculty of Management and Economics, 2012, p. nestránkováno, 8 pp. ISBN 978-80-7454-013-4.

   Name in Czech: Vývoj turismu a marketing v oblasti turismu v České republice
   Economics. English. Czech Republic.
   Keywords in English: Tourism; capacity; occupancy; foreign currency expenses and incomes; marketing; marketing communication; internet; social networks; mobile technologies
   Changed by: Mgr. Václav Karas, učo 10752. Changed: 11/2/2013 09:41.

   More: https://is.vstecb.cz/publication/20363/en
2. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions)

   SLABÁ, Marie and Kamila ZELINKOVÁ. Kommunikationsmix der Hochschuleinrichtungen (Communication mix in higher education institutions). In Katedrový sborník 1/2012 – Odborný seminář katedry ekonomiky a managementu. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2012, p. 117-128. ISBN 978-80-7468-049-6.

   Name in Czech: Komunikační mix vysokoškolských institucí
   Name (in English): Communication mix in higher education institutions
   Economics. German. Czech Republic.
   Keywords in English: marketing; marketing communication; university; marketing communication mix
   Changed by: Mgr. Václav Karas, učo 10752. Changed: 18/11/2014 07:55.

   More: https://is.vstecb.cz/publication/19866/en