KALINOVÁ, Eva. Usage Of Artificial Intelligence On Social Media In Europe. Ad Alta-Journal Of Interdisciplinary Research. 2022, vol. 12, No 2, p. 330-333. ISSN 1804-7890.
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Basic information
Original name Usage Of Artificial Intelligence On Social Media In Europe
Authors KALINOVÁ, Eva (203 Czech Republic, guarantor, belonging to the institution).
Edition Ad Alta-Journal Of Interdisciplinary Research, 2022, 1804-7890.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/75081431:_____/22:00002571
Organization unit Institute of Technology and Business in České Budějovice
UT WoS 000921624200055
Keywords in English Artificial intelligence; social media; online marketing
Tags BPE_NOP, RIV23, WOS
Changed by Changed by: Barbora Kroupová, učo 25655. Changed: 9/8/2023 10:59.
Abstract
Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest segments of AI is used in business. Technologies are changing at a rapid pace , in unpredictable ways. The research was done by systematic literature of the most recent (2020-2022) academic articles from the database Scopus covering the usage of AI on social media. Dividing the find articles based on chosen criteria into categories such as social media platforms used for research and general AI usage on social media. The results show that the implementation of AI will become more and more inevitable for its variety of use on social media, like chatbots, detecting harmful behaviour, data analysis and strategy making.
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