NÝVLT, Vladimír a Lenka LIŽBETINOVÁ. Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality. In Kavoura A., Kefallonitis E., Theodoridis P. 8th ICSIMAT, International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2019. 8. vyd. Northern Aegean: Springer Science and Business Media B.V. s. 357-364, 1074 s. ISBN 978-3-030-36125-9. 2020.
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Základní údaje
Originální název Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality
Autoři NÝVLT, Vladimír (203 Česká republika, garant, domácí) a Lenka LIŽBETINOVÁ (203 Česká republika, domácí).
Vydání 8. vyd. Northern Aegean, 8th ICSIMAT, International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2019, od s. 357-364, 1074 s. 2020.
Nakladatel Springer Science and Business Media B.V.
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Stát vydavatele Řecko
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
WWW URL
Kód RIV RIV/75081431:_____/20:00002398
Organizační jednotka Vysoká škola technická a ekonomická v Českých Budějovicích
ISBN 978-3-030-36125-9
Klíčová slova anglicky Feeling map; Mental map; Small and medium-sized municipalities; Tourism
Štítky KDL, RIV22, SCOPUS
Změnil Změnila: Mgr. Nikola Petříková, učo 28324. Změněno: 23. 9. 2022 08:30.
Anotace
Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiveness for tourists, but also for the inhabitants themselves. The population in such small and medium-sized municipalities has a downward trend, for reasons of leaving for work. In this way, the so-called aging regions and the share of the older generation of people are growing. The development of tourism would be a partial solution to increase the occupational capacity of the population. The aim of the article is to determine the possible setting of the use of mental maps, which will be the basis for an effective strategic plan to develop the attractiveness of the Milevsko region within tourism. The article is based on the analysis of the secondary data of the region, analysis of the trends in the area, statistical data, results of the already implemented Milevsko map and interviews with the municipality representatives. The Milevsko microregion is an ideal area for rest and recreation, especially thanks to the large number of culturally historical monuments, charming landscape, pleasant climatic conditions, easy accessibility and peaceful rural character.
VytisknoutZobrazeno: 28. 3. 2024 23:43