STUCHLÝ, Jaroslav, Tsolmon JAMBAL and Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. Online. In J. Horák, J. Vrbka and Z. Rowland. SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019). Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p. nestránkováno, 11 pp. ISBN 978-2-7598-9094-1.
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Basic information
Original name Customer’s View and Experience with Loyalty Programs in the South Bohemia
Authors STUCHLÝ, Jaroslav (203 Czech Republic, guarantor, belonging to the institution), Tsolmon JAMBAL (496 Mongolia, belonging to the institution) and Lenka LIŽBETINOVÁ (203 Czech Republic, belonging to the institution).
Edition Volume 73. Les Ulis, Francie, SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019), p. nestránkováno, 11 pp. 2020.
Publisher EDP Sciences
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher France
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/75081431:_____/20:00002002
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-2-7598-9094-1
UT WoS 000648964700026
Keywords in English loyalty program; customers; customer view; marketing
Tags NE_RLZ, RIV21, WOS
Links TL01000349, research and development project.
Changed by Changed by: Mgr. Nikola Petříková, učo 28324. Changed: 11/6/2021 10:14.
Abstract
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
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