Customer’s View and Experience with Loyalty Programs in the
South Bohemia

D 2020

Customer’s View and Experience with Loyalty Programs in the South Bohemia

STUCHLÝ, Jaroslav; Tsolmon JAMBAL and Lenka LIŽBETINOVÁ

Basic information

Original name

Customer’s View and Experience with Loyalty Programs in the South Bohemia

Authors

STUCHLÝ, Jaroslav (203 Czech Republic, guarantor, belonging to the institution); Tsolmon JAMBAL (496 Mongolia, belonging to the institution) and Lenka LIŽBETINOVÁ (203 Czech Republic, belonging to the institution)

Edition

Volume 73. Les Ulis, Francie, SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019), p. nestránkováno, 11 pp. 2020

Publisher

EDP Sciences

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

50200 5.2 Economics and Business

Country of publisher

France

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/75081431:_____/20:00002002

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-2-7598-9094-1

UT WoS

000648964700026

Keywords in English

loyalty program; customers; customer view; marketing

Links

TL01000349, research and development project.

Changed: 11/6/2021 10:14, Mgr. Nikola Petříková

Abstract

V originále

The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.

Files attached

Customer_s_View_and_Experience_with_Loyalty_Programs_in_the_South_Bohemia.pdf

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Cite

STUCHLÝ, Jaroslav; Tsolmon JAMBAL and Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. Online. In J. Horák, J. Vrbka and Z. Rowland. SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019). Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p. nestránkováno, 11 pp. ISBN 978-2-7598-9094-1.

@inproceedings{58121,
   author = {Stuchlý, Jaroslav and Jambal, Tsolmon and Ližbetinová, Lenka},
   address = {Les Ulis, Francie},
   booktitle = {SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)},
   edition = {Volume 73},
   editor = {J. Horák, J. Vrbka and Z. Rowland},
   keywords = {loyalty program; customers; customer view; marketing},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Les Ulis, Francie},
   isbn = {978-2-7598-9094-1},
   pages = {nestránkováno},
   publisher = {EDP Sciences},
   title = {Customer’s View and Experience with Loyalty Programs in the South Bohemia},
   url = {https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html},
   year = {2020}
}

TY  - CONF
ID  - 58121
AU  - Stuchlý, Jaroslav - Jambal, Tsolmon - Ližbetinová, Lenka
PY  - 2020
TI  - Customer’s View and Experience with Loyalty Programs in the South Bohemia
PB  - EDP Sciences
CY  - Les Ulis, Francie
SN  - 9782759890941
KW  - loyalty program
KW  - customers
KW  - customer view
KW  - marketing
UR  - https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html
N2  - The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
ER  -

STUCHLÝ, Jaroslav; Tsolmon JAMBAL and Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. Online. In J. Horák, J. Vrbka and Z. Rowland. \textit{SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)}. Volume 73. Les Ulis, Francie: EDP Sciences, 2020, p.~nestránkováno, 11 pp. ISBN~978-2-7598-9094-1.

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