Customer’s View and Experience with Loyalty Programs in the
South Bohemia

D 2020

Customer’s View and Experience with Loyalty Programs in the South Bohemia

STUCHLÝ, Jaroslav; Tsolmon JAMBAL a Lenka LIŽBETINOVÁ

Základní údaje

Originální název

Customer’s View and Experience with Loyalty Programs in the South Bohemia

Autoři

STUCHLÝ, Jaroslav (203 Česká republika, garant, domácí); Tsolmon JAMBAL (496 Mongolsko, domácí) a Lenka LIŽBETINOVÁ (203 Česká republika, domácí)

Vydání

Volume 73. Les Ulis, Francie, SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019), od s. nestránkováno, 11 s. 2020

Nakladatel

EDP Sciences

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Francie

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

URL

Kód RIV

RIV/75081431:_____/20:00002002

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

ISBN

978-2-7598-9094-1

UT WoS

000648964700026

Klíčová slova anglicky

loyalty program; customers; customer view; marketing

Štítky

NE_RLZ, RIV21, WOS

Návaznosti

TL01000349, projekt VaV.

Změněno: 11. 6. 2021 10:14, Mgr. Nikola Petříková

Anotace

V originále

The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.

Přiložené soubory

Customer_s_View_and_Experience_with_Loyalty_Programs_in_the_South_Bohemia.pdf

Požádat o autorskou verzi souboru

Citovat

STUCHLÝ, Jaroslav; Tsolmon JAMBAL a Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. Online. In J. Horák, J. Vrbka and Z. Rowland. SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019). Volume 73. Les Ulis, Francie: EDP Sciences, 2020, s. nestránkováno, 11 s. ISBN 978-2-7598-9094-1.

@inproceedings{58121,
   author = {Stuchlý, Jaroslav and Jambal, Tsolmon and Ližbetinová, Lenka},
   address = {Les Ulis, Francie},
   booktitle = {SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)},
   edition = {Volume 73},
   editor = {J. Horák, J. Vrbka and Z. Rowland},
   keywords = {loyalty program; customers; customer view; marketing},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Les Ulis, Francie},
   isbn = {978-2-7598-9094-1},
   pages = {nestránkováno},
   publisher = {EDP Sciences},
   title = {Customer’s View and Experience with Loyalty Programs in the South Bohemia},
   url = {https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html},
   year = {2020}
}

TY  - CONF
ID  - 58121
AU  - Stuchlý, Jaroslav - Jambal, Tsolmon - Ližbetinová, Lenka
PY  - 2020
TI  - Customer’s View and Experience with Loyalty Programs in the South Bohemia
PB  - EDP Sciences
CY  - Les Ulis, Francie
SN  - 9782759890941
KW  - loyalty program
KW  - customers
KW  - customer view
KW  - marketing
UR  - https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html
N2  - The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
ER  -

STUCHLÝ, Jaroslav; Tsolmon JAMBAL a Lenka LIŽBETINOVÁ. Customer’s View and Experience with Loyalty Programs in the South Bohemia. Online. In J. Horák, J. Vrbka and Z. Rowland. \textit{SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)}. Volume 73. Les Ulis, Francie: EDP Sciences, 2020, s.~nestránkováno, 11 s. ISBN~978-2-7598-9094-1.

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