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@inproceedings{57201, author = {Stuchlý, Jaroslav and Jambal, Tsolmon and Ližbetinová, Lenka}, address = {Norristown}, booktitle = {Vision 2020: Sustainable Economic Development and Application of Innovation Management}, editor = {Soliman K.S.}, keywords = {Customer preferences; Loyalty programs; Loyalty programs benefits; South Bohemian Region}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Norristown}, isbn = {978-0-9998551-1-9}, pages = {8321-8328}, publisher = {International Business Information Management Association, IBIMA}, title = {Loyalty programs and customer preferences}, year = {2018} }
TY - JOUR ID - 57201 AU - Stuchlý, Jaroslav - Jambal, Tsolmon - Ližbetinová, Lenka PY - 2018 TI - Loyalty programs and customer preferences PB - International Business Information Management Association, IBIMA CY - Norristown SN - 9780999855119 KW - Customer preferences KW - Loyalty programs KW - Loyalty programs benefits KW - South Bohemian Region N2 - The aim of the article is to comparate various forms of benefits provided by companies in the South Bohemian region to their customers and preferences that customers attribute to these forms of loyalty program. The research was conducted on the basis of a questionnaire survey conducted by teachers and students of VŠTE in České Budějovice in 2018. Data from 21 benefit forms was summed up into variables describing the offer of these benefits and customer preferences following these forms of loyalty programs. Also, the properties of these variables were analyzed, the properties of interdependencies, including the dependence on the identified identification variables. Copyright © 2018 International Business Information Management Association (IBIMA). ER -
STUCHLÝ, Jaroslav, Tsolmon JAMBAL a Lenka LIŽBETINOVÁ. Loyalty programs and customer preferences. In Soliman K.S. \textit{Vision 2020: Sustainable Economic Development and Application of Innovation Management}. Norristown: International Business Information Management Association, IBIMA. s.~8321-8328. ISBN~978-0-9998551-1-9. 2018.
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