Trust and faith as innovative marketing tools for providers in health care

@article{55261,
   author = {Svetozarovova, Nella and Pollák, František and Kaščáková, Zuzana and Straková, Jarmila and Pártlová, Petra},
   article_location = {Rumunsko},
   article_number = {2},
   keywords = {reputation; business; performance; healthcare; innovations},
   language = {eng},
   issn = {1841-0464},
   journal = {European Journal of Science and Theology},
   title = {Trust and faith as innovative marketing tools for providers in health care},
   url = {https://www.scopus.com/record/display.uri?eid=2-s2.0-85090567040&origin=resultslist&sort=plf-f&src=s&st1=Trust+and+faith+as+innovative+marketing+tools+for+providers+in+health+care&st2=&sid=bb57e7fa4ec0936ac49a96883d8f4fa8&sot=b&sdt=b&sl=89&s=TITLE-ABS-KE},
   volume = {16/2020},
   year = {2020}
}

TY  - JOUR
ID  - 55261
AU  - Svetozarovova, Nella - Pollák, František - Kaščáková, Zuzana - Straková, Jarmila - Pártlová, Petra
PY  - 2020
TI  - Trust and faith as innovative marketing tools for providers in health care
JF  - European Journal of Science and Theology
VL  - 16/2020
IS  - 2
SP  - 69-76
EP  - 69-76
PB  - ACAD Organisation
SN  - 18410464
KW  - reputation
KW  - business
KW  - performance
KW  - healthcare
KW  - innovations
UR  - https://www.scopus.com/record/display.uri?eid=2-s2.0-85090567040&origin=resultslist&sort=plf-f&src=s&st1=Trust+and+faith+as+innovative+marketing+tools+for+providers+in+health+care&st2=&sid=bb57e7fa4ec0936ac49a96883d8f4fa8&sot=b&sdt=b&sl=89&s=TITLE-ABS-KE
L2  - https://www.scopus.com/record/display.uri?eid=2-s2.0-85090567040&origin=resultslist&sort=plf-f&src=s&st1=Trust+and+faith+as+innovative+marketing+tools+for+providers+in+health+care&st2=&sid=bb57e7fa4ec0936ac49a96883d8f4fa8&sot=b&sdt=b&sl=89&s=TITLE-ABS-KE
N2  - The issue of corporate business reputation in terms of increasing the performance and competitiveness of providers operating in the health sector is one of the rapidly developing and emerging topics. The question of reputation is closely related to the issue of trust and faith, in this case not in the theological context, as it commonly associate with, but primarily in the context of business aspects. The main aim of the presented study is to verify the set of reputation determinants respectively intangible assets in relation to the concept of performance of the providers operating in the health sector.
ER  - 

SVETOZAROVOVA, Nella, František POLLÁK, Zuzana KAŠČÁKOVÁ, Jarmila STRAKOVÁ a Petra PÁRTLOVÁ. Trust and faith as innovative marketing tools for providers in health care. \textit{European Journal of Science and Theology}. Rumunsko: ACAD Organisation, 2020, roč.~16/2020, č.~2, s.~69-76. ISSN~1841-0464.