Managing Attitudes of Consumers towards Brands and Quality

@inproceedings{36241,
   author = {Ližbetinová, Lenka and Weberová, Dagmar},
   address = {Milan, Italy},
   booktitle = {Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth},
   editor = {Khalid S. Soliman},
   keywords = {consumer behavior; consumer; brand; brand perception; quality},
   howpublished = {paměťový nosič},
   language = {eng},
   location = {Milan, Italy},
   isbn = {978-0-9860419-6-9},
   pages = {2147-2154},
   publisher = {Internationa Business Information Management Association},
   title = {Managing Attitudes of Consumers towards Brands and Quality},
   year = {2016}
}

TY  - JOUR
ID  - 36241
AU  - Ližbetinová, Lenka - Weberová, Dagmar
PY  - 2016
TI  - Managing Attitudes of Consumers towards Brands and Quality
PB  - Internationa Business Information Management Association
CY  - Milan, Italy
SN  - 9780986041969
KW  - consumer behavior
KW  - consumer
KW  - brand
KW  - brand perception
KW  - quality
N2  - The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Republic in relation to quality perception of domestic and foreign brands. Results presented are compared to the outcomes of a similar research study carried out in the Slovak Republic. In this article, partial outcomes of primary research focused on attitudes and preferences of Czech consumers in relation to attributes, such as price, quality, product information, and preferences of domestic products, are presented. This primary research was conducted in the Czech Republic in the period of October and November of 2014 and respondents were approached via an electronic questionnaire and personal interviews. This article presents a more detailed with respect to specific structures of consumers in the Czech Republic.
ER  - 

LIŽBETINOVÁ, Lenka a Dagmar WEBEROVÁ. Managing Attitudes of Consumers towards Brands and Quality. In Khalid S. Soliman. \textit{Innovation Management and Education Excellence Vision 2020: Regional Development to Global Economic Growth}. Milan, Italy: Internationa Business Information Management Association. s.~2147-2154. ISBN~978-0-9860419-6-9. 2016.