NAVRÁTIL, Josef and Roman ŠVEC. Perception of the "Cheap Accommodation" in the Youth Tourism Market. In 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015. 1. vyd. Norristown (USA): INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA. p. 944-954. ISBN 978-0-9860419-4-5. 2015.
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Basic information
Original name Perception of the "Cheap Accommodation" in the Youth Tourism Market
Name in Czech Vnímání levného ubytování na trhu cestovního ruchu mladých
Authors NAVRÁTIL, Josef (203 Czech Republic, guarantor, belonging to the institution) and Roman ŠVEC (203 Czech Republic, belonging to the institution).
Edition 1. vyd. Norristown (USA), 25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015, p. 944-954, 11 pp. 2015.
Publisher INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
RIV identification code RIV/75081431:_____/15:00000546
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-0-9860419-4-5
UT WoS 000360508700096
Keywords (in Czech) cestovní ruch; mládež; levné ubytování; percepce
Keywords in English Backpackers; Cheap accommodation; Perception; Youth tourism
Tags IF, KCRM3, RIV15
Changed by Changed by: Mgr. Václav Karas, učo 10752. Changed: 15/12/2015 12:04.
Abstract
This paper deals with preferences of the segment of the youth tourism (the youth tourism participants are frequently called "backpackers"), more precisely to their preference as for the choice of accommodation when travelling. The aim of the paper is to explore to assess the potential for the supply of cheap accommodation to the segment of young tourists based to their basic attitudes and preferences. The respondents mostly do not primarily look for cheap accommodation. However, when considering their willingness to pay for an overnight stay, they seem to be rather price sensitive. The most considered attributes of cheap accommodation are price and cleanness. More than a half of respondents search cheap accommodation using right the pension as a keyword. There is no significant difference in preferences and attitudes between male and female young tourists, as for the cheap accommodation. A special issue is caused by the character of existing pensions in the Czech Republic issuing from a special definition and classification of such an accommodation facility.
Abstract (in Czech)
Tento článek se zabývá preferencemi segmentu cestovního ruchu mládeže, přesněji jejich preferencemi v oblasti ubytování při jejich cestách. Cílem příspěvku je prozkoumat posoudit potenciál levného ubytování pro segment mladých turistů, založený na jejich základních postojích a preferencích. Z výsledků plyne, že oproti době nedávno minulé tento segment nehledá pouze nejlevnější typy ubytování a za vyšší standard jsou ochotní zaplatit i více peněz, přestože cena je pro ně důležité a z hlediska vnímání lze říci, že tento segment je poměrně citlivý. Za nejdůležitější atributy tohoto typu ubytování jsou respondenty označovány cena a čistota.Základní preference nejsou nijak rozdílné mezi vnímáním mužů a žen .
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