J 2015

Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

SLABÁ, Marie

Základní údaje

Originální název

Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Název česky

Skupiny stakeholderů veřejných a soukromých škol v České republice - identifikace, kategorizace a prioritizace

Autoři

SLABÁ, Marie (203 Česká republika, garant, domácí)

Vydání

Review of Economic Perspectives, Berlín, De Gruyter Open Ltd, 2015, 1213-2446

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50600 5.6 Political science

Stát vydavatele

Německo

Utajení

není předmětem státního či obchodního tajemství

Kód RIV

RIV/75081431:_____/15:00000544

Organizační jednotka

Vysoká škola technická a ekonomická v Českých Budějovicích

Klíčová slova česky

Vysoká škola; stakeholder management; stakeholder; skupiny stakeholderů

Klíčová slova anglicky

stakeholder; stakeholder group; stakeholder management; university
Změněno: 16. 11. 2015 11:36, Mgr. Václav Karas

Anotace

V originále

With regard to changes in the environment of tertiary education and tertiary educational systems, universities are now unlikely to succeed as 'separated closed' institutions that are unresponsive to their environment and stakeholders. Stakeholder analysis is considered as an important part of university management and marketing and universities have to take care of key stakeholder groups and build long term relationships with them. This paper focuses on the stakeholder analysis and adopts the stake-holder theory and analysis for the needs of the Czech market of tertiary education. This paper analyses results of the author's online questionnaire that provided the input for data analysis deploying basic descriptive analysis and first steps of stakeholder analysis - identification, categorization and prioritization. Results of author's research show that there are only slight differences between public and private universities and their perspective concerning generic stakeholder groups of universities. However the research revealed two controversial stakeholder groups - donors and competitors. In comparison with other stakeholder groups perception of these two stakeholder groups by public and private universities is very different. Stakeholder groups of public and private universities were categorized into four basic groups - primary internal stakeholder groups, primary external stakeholder groups, secondary internal stakeholder groups, and secondary external stakeholder groups. Primary internal and external stakeholder groups which are crucial for survival of universities are the most important stakeholder groups for universities. The author identified ten most important stakeholder groups for public and private universities separately, based on assigned priorities that will be used for further research.