Principles of marketing

@book{27005,
   author = {Sherlekar, S. A and Prasad, K. Nirmala and Victor, S. J. Salvadore},
   address = {New Delhi: Himalaya Publishing House},
   location = {New Delhi: Himalaya Publishing House},
   isbn = {978-93-5024-570-5},
   title = {Principles of marketing},
   year = {2010}
}

TY  - BOOK
ID  - 27005
AU  - Sherlekar, S. A - Prasad, K. Nirmala - Victor, S. J. Salvadore
PY  - 2010
TI  - Principles of marketing
CY  - New Delhi: Himalaya Publishing House
SN  - 9789350245705
ER  - 

SHERLEKAR, S. A, K. Nirmala PRASAD a S. J. Salvadore VICTOR. \textit{Principles of marketing}. New Delhi: Himalaya Publishing House, 2010, 357 s. ISBN~978-93-5024-570-5.