Marketing research : tools and techniques

@book{26983,
   author = {Bradley, Nigel},
   address = {New York: Oxford University Press},
   edition = {2. vyd.},
   location = {New York: Oxford University Press},
   isbn = {978-0-19-956434-7},
   title = {Marketing research : tools and techniques},
   year = {2010}
}

TY  - BOOK
ID  - 26983
AU  - Bradley, Nigel
PY  - 2010
TI  - Marketing research : tools and techniques
CY  - New York: Oxford University Press
SN  - 9780199564347
ER  - 

BRADLEY, Nigel. \textit{Marketing research : tools and techniques}. 2. vyd. New York: Oxford University Press, 2010, 527 pp. ISBN~978-0-19-956434-7.