Marketing research : tools and techniques

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2010

Marketing research : tools and techniques

BRADLEY, Nigel

Basic information

Original name

Marketing research : tools and techniques

Authors

BRADLEY, Nigel

Edition

2. vyd. New York: Oxford University Press, 527 pp. 2010

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Institute of Technology and Business in České Budějovice

ISBN

978-0-19-956434-7

Changed: 23/3/2015 15:20, Ing. Ivana Čertická

BRADLEY, Nigel. Marketing research : tools and techniques. 2. vyd. New York: Oxford University Press, 2010, 527 pp. ISBN 978-0-19-956434-7.

@book{26983,
   author = {Bradley, Nigel},
   address = {New York: Oxford University Press},
   edition = {2. vyd.},
   location = {New York: Oxford University Press},
   isbn = {978-0-19-956434-7},
   title = {Marketing research : tools and techniques},
   year = {2010}
}

TY  - BOOK
ID  - 26983
AU  - Bradley, Nigel
PY  - 2010
TI  - Marketing research : tools and techniques
CY  - New York: Oxford University Press
SN  - 9780199564347
ER  -

BRADLEY, Nigel. \textit{Marketing research : tools and techniques}. 2. vyd. New York: Oxford University Press, 2010, 527 pp. ISBN~978-0-19-956434-7.