KOTLER, Philip and Levin Lane KELLER. Marketing management. 14. vyd. Praha: Grada Publishing, a.s. 814 pp. ISBN 978-80-247-4150-5. 2013.
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Basic information
Original name Marketing management
Name in Czech Marketing management
Authors KOTLER, Philip and Levin Lane KELLER.
Edition 14. vyd. Praha, 814 pp. 2013.
Publisher Grada Publishing, a.s.
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Institute of Technology and Business in České Budějovice
ISBN 978-80-247-4150-5
Tags MAM_1, MAM_1a
Changed by Changed by: Ing. Ivana Čertická, učo 7889. Changed: 6/10/2014 08:57.
PrintDisplayed: 29/3/2024 09:41