LUŠTICKÝ, Martin a Marie SLABÁ. Applications of the Strategic Marketing in Regional Programme Documents in Tourism. In PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence. Čína - Shenzhen: Pan-Pacific Business Association, 2009. ISBN 1-931649-25-1.
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Základní údaje
Originální název Applications of the Strategic Marketing in Regional Programme Documents in Tourism
Autoři LUŠTICKÝ, Martin a Marie SLABÁ.
Vydání Čína - Shenzhen, PAN-PACIFIC CONFERENCE XXVI - Strategic Innovation Through Collaboration and Convergence, 2009.
Nakladatel Pan-Pacific Business Association
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50200 5.2 Economics and Business
Stát vydavatele Čína
Utajení není předmětem státního či obchodního tajemství
ISBN 1-931649-25-1
Klíčová slova anglicky strategic marketing; programme documents; marketing situation analysis
Štítky A_IBW, A_MAM, IBW, IBW_H, S_IBW_A, S_MAM
Změnil Změnila: Ing. Marie Slabá, Ph.D., učo 7719. Změněno: 16. 12. 2010 10:28.
Anotace
The current economic crisis has also afflicted the branch of tourist movement which had been ranked among the most developing branches up to this crisis. This branch had generated the average annual growth overlapping 5% [9]. The Czech Republic (abbr the CR) belongs among countries where tourism represents an important source of entrepreneurial opportunities and revenues. Therefore it is necessary to react to this unfavourable trend on the central as well as local level. The essential change will especially consist of updating of strategic documents of tourism and using of modern tools of the strategic management and marketing.
VytisknoutZobrazeno: 6. 12. 2022 11:50