UCR Introduction to the Study of Tourism

Institute of Technology and Business in České Budějovice
winter 2018
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Roman Švec, Ph.D. (seminar tutor)
Guaranteed by
Ing. Roman Švec, Ph.D.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
UCR/X01: Sun 21. 10. 8:00–9:30 D415, 9:40–11:10 D415, R. Švec
Prerequisites
FORMA(K) && MAX_KOMBINOVANYCH(35)
Interest in the branch
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 35 student(s).
Current registration and enrolment status: enrolled: 0/35, only registered: 0/35
Course objectives supported by learning outcomes
The aim of the course is to introduce students to the tourism as a diversified and complex sector. Emphasis is placed on learning the terminology of the tourism sector and the introduction of sub-components constituting the system of the tourism industry. The basis of the fulfillment of the objectives of the performance of the tourism sector in terms of economics, management, marketing, political science, sociology, geography and environmental sciences.
Learning outcomes
Students after the course be able to assess the significance of particular activities related to tourism in the business environment and adequate decisions with respect to the business plan in this sector.
Syllabus
  • 1. Basic terminology in the tourism sector.
  • 2. The system of tourism.
  • 3. Factors affecting tourism.
  • 4. Typology of tourism.
  • 5. Specifics types of tourism.
  • 6. History of Travel and Tourism.
  • 7. The market tourism.
  • 8. Tourism products.
  • 9. The economic and social aspects of tourism.
  • 10.Organization of Tourism.
  • 11.Destination Management and Marketing.
  • 12.Environmental approach to tourism.
  • 13.Recent problems in tourism.
Literature
    required literature
  • HESKOVÁ, M. Cestovní ruch: pro vyšší odborné školy a vysoké školy. 2. upr. vyd. Praha: Fortuna, 2011, 216 s. ISBN 978-80-7373-107-6.
    not specified
  • GOELDNER CH.R., RITCHIE, J. R. B. Tourism. 12. vydání, John Wiley & soons, 2012. ISBN:978-1-11807177-9.
  • RYGLOVÁ, K., BURIAN, M. a VAJČNEROVÁ, I., 2011: Cestovní ruch – podnikatelské principy a příležitosti v praxi. 1. vyd. Praha: Grada Publishing, 216 s. ISBN 978-80-247-4039-3.
Forms of Teaching
Lecture
Tutorial
Teaching Methods
Frontal Teaching
E-learning
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures3046
Preparation for the Final Test2222
Attendance on Lectures2610
Total:7878
Exam conditions
Written exam - Grading scale: A 100 – 90, B 89,99 – 84, C 83,99 – 77, D 76,99 – 73, E 72,99 – 70, FX 69,99 – 30 test can be repeated, 29 - 0 F - test can not be repeated
Language of instruction
Czech
The course is also listed under the following terms winter 2015, winter 2016, winter 2017.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2018/UCR