M_COP Controlling and Planning
Institute of Technology and Business in České Budějovicewinter 2022
- Extent and Intensity
- 2/4/0. 8 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Simona Hašková, Ph.D. (lecturer)
doc. Ing. Jarmila Straková, Ph.D., MBA (lecturer)
prof. Ing. Marek Vochozka, MBA, Ph.D., dr. h.c. (lecturer) - Guaranteed by
- Ing. Kristýna Ludwigová
Study Department – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- M_COP/CCV: No timetable has been entered into IS. S. Hašková, J. Straková, M. Vochozka, CZV MBA
- Prerequisites (in Czech)
- OBOR(CAP)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Master of Business Administration (programme VŠTE, CZV)
- Course objectives supported by learning outcomes
- This course is based on the fact that the student has a basic understanding of the concepts of controlling and planning. Teaching is based on primary knowledge of these concepts, each concept is discussed in greater depth and at the same time, emphasis is placed on linking the two issues. Therefore planning is selected from managerial functions and the possibilities of the use of controlling within a planning process are emphasized. The graduate is able to define the concepts of controlling and planning, which includes the ability to define and practically apply the related problems.
- Syllabus
- Introduction into controlling as a subsystem of corporate management
- Strategic and operative controlling
- Marketing, commercial, productive, financial and personnel controlling
- Integral, coordinating, informative, advisory competences of controlling
- Internal and external problems of controlling
- Controlling in terms of managerial accountancy
- Controlling in terms of planning
- Controlling functions vs. planning functions
- Operative, tactical and strategic plans following a vision, mission and objectives
- Controlling cycle : objective – classification of deviations – analysis of deviations – design of measures
- Planning cycle: strategic and situational analysis – formation of strategy – implementation of strategy
- Use of specialist controlling systems in terms of Customer Relationship Management
- Use of specialist controlling systems in terms of Customer Relationship Marketing
- Literature
- required literature
- HAVLÍČEK, Karel. Management & controlling : malé a střední firmy. 1. Published by. Praha: VŠFS, 2011. ISBN 978-80-7408-056-2.
- VÁCHAL, Jan a kol. Podnikové řízení. Praha: Grada, 2013. ISBN 978-80-247-4642-5.
- GLOGAR, Alois. Marketingové plánování, controlling a audit. Zlín: UTB, 2006. ISBN 978-80-731-8401-8.
- recommended literature
- TRUNEČEK, J. a kol. Management v informační společnosti. 2nd. Edition. Praha: VŠE, 2004. ISBN 80-7079-201-9.
- LANG, H. Manažerské účetnictví: Teorie a praxe. Praha: C. H. Beck, 2009. ISBN 80-7179-419-8.
- HNILICA, J., J. FOTR. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha: Grada, 2009. ISBN 978-80-247-2560-4.
- VEBER, J. a kol. Management, základy prosperita, globalizace. Praha: Management Press, 2007. ISBN 978-80-7261-029-7.
- TRUNEČEK, J. Systémy řízení podniku ve společnosti znalostí. Praha: VŠE, 2001. ISBN 80-245-0246-1.
- Forms of Teaching
- Lecture
Seminar
Tutorial - Teaching Methods
- Frontal Teaching
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for Seminars 75 93 Preparation for exam 75 94 Attendance on Lectures 19 Attendance on Seminars/Exercises/Tutorial/Excursion 39 21 Total: 208 208 - Assessment Methods and Assesment Rate
- Exam – oral 100 %
- Language of instruction
- Czech
- Enrolment Statistics (recent)
- Permalink: https://is.vstecb.cz/course/vste/winter2022/M_COP