OBP_2 Business Venture II

Institute of Technology and Business in České Budějovice
winter 2013
Extent and Intensity
2/2. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Věra Mulačová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Lukáš Kučera
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
OBP_2/L2: Sat 5. 10. 15:15–16:45 E1, 16:50–18:20 E1, 18:25–19:55 E1, Sun 3. 11. 16:50–18:20 E1, 18:25–19:10 E1, Sat 23. 11. 8:00–9:30 E1, 9:40–11:10 E1, Sat 14. 12. 15:15–16:45 E1, V. Mulačová
OBP_2/P01: Thu 9:55–11:25 B1, V. Mulačová
OBP_2/S01: Mon 8:15–9:45 B4, V. Mulačová
OBP_2/S02: Fri 9:55–11:25 D515, V. Mulačová
OBP_2/S03: Fri 11:35–13:05 D515, V. Mulačová
Prerequisites
The prerequisite is a knowledge of the subject OBP_1, Business Studies I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
Students get theoretical knowledge of strategic management of commercial companies and of the substance, meaning, instruments and operations in international business. Successful students will be able to apply marketing knowledge in business activity, analyse main business risks in this field, work out an international trade calculation and evaluate convenience of international trade operations. Students extend their knowledge and skills as they have to search for information, work it out and prepare an oral electronic presentation. They are able to work in a team and deal with specific problems of managing business units or business operations.
Syllabus
  • 1. International Trade.
  • 2. Foreign trade policy.
  • 3. Economic integration, EU - internal and external trade.
  • 4. External trade relations of the Czech Republic.
  • 5. Basic operations and trading techniques on the foreign markets.
  • 6. Contract in international trade.
  • 7. Logistics in international and domestic trade.
  • 8. Marketing in trade and services.
  • 9. The specifics of international marketing.
  • 10. Risk management in trade business.
  • 11. Influence of Informatics on business management.
  • 12. Organization of business units.
  • 13. Strategic management of business firms.
  • Topics of seminars:
  • 1. Work at the seminar, importance of foreign trade, exchange rates
  • 2. The financial specifics of the IT. Incoterms 2010.
  • 3. Calculation of costs in foreign trade.
  • 4. Export calculations.
  • 5. Import calculations.
  • 6. Mid-term test.
  • 7. Analysis of the current Czech foreign trade policy.
  • 8. EU market.
  • 9. Marketing in trade business, brands
  • 10. Risk management.
  • 11. E-business.
  • 12. Analysis of management and organizational structures of business units.
  • 13. The current trends, the globalization of trade.
Literature
    required literature
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání II : studijní opora pro kombinované studium (Trade activity II). 1. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích, 2010, 73 pp. ISBN 978-80-87278-58-1. info
    recommended literature
  • o SVATOŠ, M. a kol. Zahraniční obchod. Praha : Grada Publishing, 2009. 368 s. ISBN
  • o MACHKOVÁ, H., ČERNOHLÁVKOVÁ, E., SATO, A. a kol. Mezinárodní obchodní operace. 4. aktualizované vydání. Praha : Grada Publishing, 2008. 232 s. ISBN 978-80-247-1590-2
  • o CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha : Management Press, 2008. 305 s. ISBN 978-80-7261-167-6.
  • ZAMAZALOVÁ, M. Marketing obchodní firmy. . Praha : Grada Publishing, 2009. 240 s. ISBN 978-80-247-1590-2
  • o BENEŠ, V. a kol. Zahraniční obchod. Praha : Grada Publishing, 2004. 328 s. ISBN 80-247-0558-3.
  • o PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Retail management. Praha : Management Press, 2002. 874 s. ISBN 80-7261-059-7.
Forms of Teaching
Lecture
Exercise
Tutorial
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Project Teaching
Critical Thinking
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test2222
Preparation for Lectures26 
Preparation for Seminars, Exercises, Tutorial26 
preparation for tutorial 89
preparation for the exam5656
tutorial 15
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:182182
Assessment Methods and Assesment Rate
Exam – written 70 %
Test – mid-term 30 %
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
The course is also listed under the following terms Summer 2009, Winter 2009, Winter 2010, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, summer 2014, winter 2014, summer 2015, winter 2015, Summer 2016, winter 2016, summer 2017, winter 2017.
  • Enrolment Statistics (winter 2013, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2013/OBP_2