BPE_OBC Business Activity

Institute of Technology and Business in České Budějovice
summer 2025
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Radim Dušek, Ph.D. (seminar tutor)
Mgr. Michal Konečný, PhD. (seminar tutor)
Ing. Bc. Alena Srbová, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Michal Konečný, PhD.
Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Marketing and Tourism – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
BPE_OBC/E4: Sat 3. 5. 9:40–11:10 D616, 11:25–12:55 D616, Sun 11. 5. 14:50–16:20 D616, 16:30–18:00 D616, 18:10–19:40 D616, Sat 24. 5. 13:05–14:35 D616, 14:50–16:20 D616, 16:30–18:00 D616, R. Dušek
BPE_OBC/P01: Mon 14:50–16:20 B2, R. Dušek
BPE_OBC/S01: Tue 13:05–14:35 I214L, R. Dušek
BPE_OBC/S02: Tue 11:25–12:55 E5, M. Konečný
BPE_OBC/S03: Wed 13:05–14:35 B2, M. Konečný
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to provide fundamental knowledge of commercial business, its significance, activities, and developmental trends, with a focus on sustainable development and responsible business practices. Students will become familiar with the principles of green commerce, circular economy, and their application in business processes, thereby gaining a theoretical foundation for studying applied follow-up courses.
Learning outcomes
After successfully completing the course, the student:
1. understands the basic concepts in the field of business activities
2. understands the significance of wholesale and retail, both in general and in relation to the environment and social responsibility
3. is familiar with the issues of product assortment and classification, as well as the sale and promotion of sustainable products
4. explains the principles of international trade (including foreign trade policy)
5. explains the essence of electronic commerce
6. is familiar with the area of sustainable development in business, such as fair trade and CSR
7. understands the importance of consumer protection
Syllabus
  • Lectures:
  • 1. Trade and its concept, internal trade, basic concepts, breakdown of trade and its functions, historical development of trade also in the Czech Republic until 1990.
  • 2. Business environment and business, Business category, business and business entities in business
  • 3. Assortment of goods and services. Business assortment. Merchants' Own Brands (Private Labels)
  • 4. Wholesale - types of wholesale activities, principles of wholesale technology
  • 5. Retail - retail network and its breakdown, types of retail activities, principles of retail technology, forms of sale, retail marketing
  • 6. Typology of retail units, main types of stationary business units. Integration and cooperation in retail
  • 7. Legislation – selected issues from the field of trade (e.g. Act on Consumer Protection (business practices, obligations of the seller, Out-of-court resolution of consumer disputes), Act on trade, Food Law in the Czech Republic and the EU, Act on significant market power in the sale of agricultural and food products and its misuse, GDPR)
  • 8. Logistics in international and domestic trade. Product identification
  • 9. International trade - theoretical foundations, significance and development of external economic relations, international monetary system, economic integration and trade, basic operations and techniques of trading in foreign markets, purchase contract in international trade
  • 10. Foreign trade policy, world trade, external trade relations of the Czech Republic. Single internal market. Structure of WTO agreements and bodies for their implementation. Barriers to market access
  • 11. E-commerce
  • 12. Development of Fair Trade and its current concept.
  • 13. Social responsibility and ethics in business and sustainable development in business
  • Seminars
  • 1. Familiarization with the organization of seminars, information on interim and final evaluation
  • 2. Commercial assortment
  • 3. Merchants' own brands (Private Labels). Marks of quality.
  • 4. Location of the business unit. Shopping atmosphere of the business unit.
  • 5. Marketing communication of the business unit with an emphasis on sales support and advertising
  • 6. Consumer protection
  • 7. Codes of ethics in business
  • 8. Price calculation and consumer price index
  • 9. International organizations in trade. Purchase contract in international trade, including INCOTERMS clauses
  • 10. Preparation for the presentation of essays
  • 11. Presentation of essays
  • 12. Presentation of essays
  • 13. Presentation of essays
Literature
    required literature
  • • JADERNÁ, Eva a Hana VOLFOVÁ. Moderní retail marketing. 1. vyd. Praha: Grada Publishing, 2021. 240 s. ISBN 978-80-271-1384-2
  • • JANKŮ, Martin. WTO a právo mezinárodního obchodu. 1. vyd. Praha: C. H. Beck., 2019. 19 s. ISBN 978-80-7400-735-4
  • • HES, Aleš, Daniela ŠÁLKOVÁ, Marta REGNEROVÁ a Štefan TOTH. Obchodní nauka. 1. vyd. Praha: Česká zemědělská univerzita, 2014 313 s. ISBN 978-80-2132-408-4
  • • AKEHURST, Gary a Nicholas ALEXANDER. The Internationalisation of Retailing. 1st Edition. Oxon: Routledge. 2013 220 pp. ISBN 978-11-363-0476-7.
  • MULAČOVÁ, Věra, Petr MULAČ, Petra BEDNÁŘOVÁ, Lukáš KUČERA, Vendula SIMOTOVÁ and Marie SLABÁ. Obchodní podnikání ve 21. století (Trade Business in the 21st Century). 1. vyd. Praha: Grada Publishing, 2013, 520 pp. Finanční řízení. ISBN 978-80-247-4780-4. info
    recommended literature
  • • ŠTĚRBOVÁ, Ludmila, Iveta ČERNÁ, Radek ČAJKA a Ilya BOLOTOV. Mezinárodní obchod ve světové krizi 21. století. 1. vydání. Praha: Grada Publishing. 368 s. ISBN 978-80-247-4694-4
  • • KARLÍČEK, Miroslav, Tereza HATOŇOVÁ, Martin CHARVÁT …… a Petr KŮTA. Marketingová komunikace: jak komunikovat na našem trhu. 2., aktualiz. a dopl. vyd. Praha: Grada Publishing. 224s. ISBN 978-80-247- 5769-8
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Project Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial1332
Preparation for the Final Test2252
esay3030
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Assessment Methods and Assesment Rate
Test – final 70 %
Essay 30 %
Exam conditions
For successful completion of the course it is necessary to achieve at least 70 % of the course and final test together under the conditions specified below. In the course final test, students can get up to 70 points, i.e. 70 %. For the esay, students can get up to 30 points, i.e. 30 %. Grading for the course, i.e. points for the final test (70 - 0) + points for the course test (30 - 0): A 100 – 90, B 89.99 – 84, C 83.99 – 77, D 76.99 – 73, E 72.99 – 70, FX 69.99 – 30, F 29.99 – 0. Students in the full-time form of study are obliged to participate in 70 % of the lessons (except for lectures). If this condition is not fulfilled, the student will automatically get “-” grade.

70 % attendance at seminars and exercises is compulsory for daily students.

Language of instruction
Czech
Teacher's information
Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.

The assessment of students with an individual study plan (ISP) will consist of an interim assessment (elaboration and submission of an essay - max. 30 points) and a final assessment (final test - max. 70 points). Students with ISP are obliged to contact the teacher to whom they are assigned in seminar group "S" immediately after the approval of their individual study plan. If the student does not do so within two weeks of approval at the latest, their ISP will not be taken into account.

Supplementary study material: e-learning Supporting modern trends in teaching with regard to Best practice - https://projectbestpractice.cz/cs/e-learning/

The course is also listed under the following terms summer 2021, summer 2022, SUMMER 2023, summer 2024.
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