BPE_OBC Obchodní činnost

Institute of Technology and Business in České Budějovice
SUMMER 2023
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Alena Srbová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Radim Dušek, Ph.D.
Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Tourism and Marketing – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
BPE_OBC/E2: Sat 11. 3. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, Sat 6. 5. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:55 B1, Sat 20. 5. 14:50–16:20 B1, 16:30–18:00 B1, A. Srbová
BPE_OBC/P01: Mon 11:25–12:55 B1, A. Srbová
BPE_OBC/S01: Mon 13:05–14:35 D616, A. Srbová
BPE_OBC/S02: Tue 9:40–11:10 N006, A. Srbová
BPE_OBC/S03: Tue 11:25–12:55 N006, A. Srbová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the subject is to provide basic knowledge of business studies, its importance, about activities and developement tendencies and to create theoretical basis for the study of the following applied subjects.
Learning outcomes
Student will be able:
to understand the basic concepts of business activities
to distinguish between wholesaling and retailing
to understand the issues of the commercial assortment and the sorting of goods
to describe the principles of international trade, including foreign-trade policy
to explain the essence of e-commerce
to pay into account the issue of sustainable development in business.
Syllabus
  • Lectures:
  • 1. Business, basic concepts, business function, history of business development
  • 2. Business categories, business assortment, classification of goods and their identification
  • 3. Wholesaling and its importance, wholesale headquarters
  • 4. Retail, kinds of retail activities
  • 5. Typology of retail units, cooperation and cooperative associations in business
  • 6. Retailing and its trends, shopping centers
  • 7. Logistics in international and domestic trade
  • 8. International trade and its importance, basic operations and techniques of trading on foreign markets
  • 9. Foreign-trade policy, world trade, foreign trade relations of the Czech Republic
  • 10. Economic integration and trade, EU - internal and external trade, purchase agreement in the international trade
  • 11. E-commerce
  • 12. The development of Fair Trade and its current conception
  • 13. Corporate social responsibility and sustainable development in business
  • Seminars
  • 1. Business, basic concepts, business function, history of business development
  • 2. Business categories, business assortment, classification of goods and their identification
  • 3. Wholesaling and its importance, wholesale headquarters
  • 4. Retail, kinds of retail activities
  • 5. Typology of retail units, cooperation and cooperative associations in business
  • 6. Retailing and its trends, shopping centers
  • 7. Logistics in international and domestic trade
  • 8. International trade and its importance, basic operations and techniques of trading on foreign markets
  • 9. Foreign-trade policy, world trade, foreign trade relations of the Czech Republic
  • 10. Economic integration and trade, EU - internal and external trade, purchase agreement in the international trade
  • 11. E-commerce
  • 12. The development of Fair Trade and its current conception
  • 13. Semestral project
Literature
    required literature
  • HES, A., 2014. Obchodní nauka. Praha: Česká zemědělská univerzita. ISBN 978-80-2132-408-4.
  • MULAČOVÁ, V. et al., 2013. Obchodní podnikání ve 21. století. Praha: Grada. ISBN 978-80-247-4780-4.
  • AKEHURST, G. a A. NICHOLAS, 2013. The Internationalisation of Retailing. [s. l.]: Routledge. ISBN 978-11-363-0476-7.
  • JANKŮ, M., 2019. WTO a právo mezinárodního obchodu. Praha: C.H.Beck. ISBN 978-80-7400-735-4.
  • JADERNÁ, E. a VOLFOVÁ, H., 2021. Moderní retail marketing. Praha: Grada. ISBN 978-80-271-1384-2
    recommended literature
  • KARLÍČEK, M., 2016. Marketingová komunikace: jak komunikovat na našem trhu. 2., aktualiz. a dopl. vyd. Praha: Grada. ISBN 978-80-247- 5769-8.
Forms of Teaching
Lecture
Seminar
Tutorial
Teaching Methods
Frontal Teaching
Project Teaching
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for Lectures13 
Preparation for Seminars, Exercises, Tutorial1332
Preparation for the Final Test2252
esay3030
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion2616
Total:130130
Assessment Methods and Assesment Rate
Test – final 70 %
Essay 30 %
Exam conditions
For successful completion of the course it is necessary to achieve at least 70 % of the course and final test together under the conditions specified below. In the course final test, students can get up to 70 points, i.e. 70 %. For the esay, students can get up to 30 points, i.e. 30 %. Grading for the course, i.e. points for the final test (70 - 0) + points for the course test (30 - 0): A 100 – 90, B 89.99 – 84, C 83.99 – 77, D 76.99 – 73, E 72.99 – 70, FX 69.99 – 30, F 29.99 – 0. Students in the full-time form of study are obliged to participate in 70 % of the lessons (except for lectures). If this condition is not fulfilled, the student will automatically get “-” grade.

70 % attendance at seminars and exercises is compulsory for daily students.

Language of instruction
Czech
Teacher's information
Attendance at lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subject in a semester.

The assessment of students with an individual study plan (ISP) will consist of an interim assessment (elaboration and submission of an essay - max. 30 points) and a final assessment (final test - max. 70 points). Students with ISP are obliged to contact the teacher to whom they are assigned in seminar group "S" immediately after the approval of their individual study plan. If the student does not do so within two weeks of approval at the latest, their ISP will not be taken into account.

The course is also listed under the following terms summer 2021, summer 2022, summer 2024.
  • Enrolment Statistics (SUMMER 2023, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2023/BPE_OBC