MAM_1 Marketing and Management I

Institute of Technology and Business in České Budějovice
Summer 2010
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Ladislav Šolc, Ph.D. (lecturer)
Ing. Lenka Hrubá (seminar tutor)
Ing. Gabriela Mádlová (seminar tutor)
Ing. Ladislav Šolc, Ph.D. (seminar tutor)
Guaranteed by
Ing. Ladislav Šolc, Ph.D.
Department of Human Resource Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
MAM_1/01: Tue 9:35–11:05 B1, L. Šolc
MAM_1/02: Wed 16:25–17:55 B1, L. Šolc
MAM_1/03: Wed 18:15–19:45 B1, L. Šolc
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
Aims: The subject improves knowledge in the sphere of marketing theory as well as practical applications of basic marketing policy. Students have opportinities to design ways of solving marketing problems and verify their decisions while solving marketing case studies. That is an orientated modul combination of knowledge and practice.
Syllabus
Tematické okruhy: - Analýza konkurence firmy, její vyhodnocení a tvorba marketingových strategií - Měření, analýza a předvídání tržní poptávky - Identifikace tržních segmentů, výběr cílových trhů a positioning - Marketingové strategie pro diferenciaci a umístění marketingové nabídky - Vývoj, testování a uvedení na trh nového produktu či služby - Řízení produktů prostřednictvím jejich životního cyklu - Budování silných značek, obal výrobku a jeho význam - Tvorba cenových strategií - Strategie marketingové komunikace - Volba a řízení distribučních cest - Marketing ve službách - Marketing neziskového sektoru - Praktické příklady z marketingu a managementu
Literature
    required literature
  • JAKUBÍKOVÁ, D. Strategický marketing. 4. dotisk 1. vydání . Praha : Oeconomica, 2008. 254 s. ISBN 978-
  • KINSL, J. Marketing podle trhů. 1. vydání. Praha: Alfa publishing, 2007, ISBN 80-86851-02-8
    recommended literature
  • KOTLER, P, KELLER,K.L. Marketing management. Praha : Grada Publishing, 12. vydání., spol. s r.o., 2007.
Organizační formy výuky
Lecture
Seminar
Tutorial
Consultation
Komplexní výukové metody
Frontal Teaching
Group Teaching - Cooperation
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the written exam4040
Preparation for Lectures26 
Preparation for Seminars, Exercises, Tutorial4077
elaboration and presentation of an essay2424
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion 15
Total:156156
Metody hodnocení a jejich poměr
Exam – written 85%
Presentation 4%
Seminary Work 6%
active participation in seminars 5%
Podmínky testu
Prerequisites for the possibility of doing the exam test is: seminar attendance, min. 75% active participation in seminars handing in of the seminar work in time seminar work presentation possible participation in the marketing researches and questionnaires in seminars
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Winter 2008, Summer 2009, summer 2011, winter 2011, summer 2012, winter 2012, summer 2013, winter 2013, summer 2014, winter 2014, summer 2015, winter 2015, winter 2017.
  • Enrolment Statistics (Summer 2010, recent)
  • Permalink: https://is.vstecb.cz/course/vste/summer2010/MAM_1