AN_MIE Microeconomics – for Master study programme

Institute of Technology and Business in České Budějovice
winter 2025
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Pavel Rousek, Ph.D. (seminar tutor)
doc. Ing. Vojtěch Stehel, MBA, PhD. (seminar tutor)
Guaranteed by
doc. Ing. Vojtěch Stehel, MBA, PhD.
Department of Corporate Finance and Economics – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Corporate Finance and Economics – School of Expertness and Valuation – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
AN_MIE/P01: Wed 8:00–9:30 I301( spojená s I302), P. Rousek
AN_MIE/S01: Thu 11:25–12:55 D416, P. Rousek
Prerequisites
OBOR(SLOGp)
Knowledge at the level of undergraduate microeconomics
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The course focuses on intermediate analysis of individual economic subjects´ decision making in the finished products markets and input markets.
Learning outcomes
After successful completion of the course, students are able to:
- explain the principles of microeconomic theory,
- apply microeconomic analysis tools in decision-making problems in business management,
- understand the consumer´s behaviour,
- understand the shaping of demand in the products and services market,
- measure consumers´ benefits,
- understand the company´s behaviour in the product and services market,
- understand the shaping of supply in the product and services market,
- interpret production function,
- analyze costs and revenues of the company,
- decide on the company´s output in the product and services market,
- understand the factor market,
- analyze the labour market,
- analyze the capital market,
- understand market balance and efficiency,
- understand the role of the state,
- analyze market balance and efficiency.
Syllabus
  • Lectures
  • 1. Microeconomic Tools, Consumer Behavior and Demand Formation
  • 2. Consumer Decision-Making under Risk and Uncertainty
  • 3. Firm Behavior and Supply Formation, Technology Choice and Cost Structure
  • 4. Firm Decision-Making in Different Market Structures
  • 5. Game Theory and Strategic Behavior of Firms
  • 6. Applied Microeconomics and Business Decision-Making
  • 7. Behavioral Microeconomics in Consumer and Firm Decision-Making
  • 8. Factor Markets and Compensation
  • 9. Specifics of Firm Demand for Labor and Capital
  • 10. Efficiency, Market Equilibrium and the Microeconomic Role of the State
  • 11. Digital Economy and New Market Models
  • 12. Market Regulation and Competition in the Digital Age
  • 13. Summary and Case Studies from Business Practice

    Seminars
  • 1. Microeconomic Tools, Consumer Behavior and Demand Formation
  • 2. Consumer Decision-Making under Risk and Uncertainty
  • 3. Firm Behavior and Supply Formation, Technology Choice and Cost Structure
  • 4. Firm Decision-Making in Different Market Structures
  • 5. Game Theory and Strategic Behavior of Firms
  • 6. Applied Microeconomics and Business Decision-Making
  • 7. Behavioral Microeconomics in Consumer and Firm Decision-Making
  • 8. Factor Markets and Compensation
  • 9. Specifics of Firm Demand for Labor and Capital
  • 10. Efficiency, Market Equilibrium and the Microeconomic Role of the State
  • 11. Digital Economy and New Market Models
  • 12. Market Regulation and Competition in the Digital Age
  • 13. Summary and Case Studies from Business Practice
Literature
    required literature
  • NICHOLSON, W. et al., [2014]. Intermediate microeconomics. Cengage Learning. ISBN 978-1-4737-0913-3.
  • SNYDER, Ch. M. a W. NICHOLSON, 2016. Microeconomic theory: basic principles and extensions. 12th, internat. edit. South-Western/Cengage Learning. ISBN 978-1-305-50579-7.
  • NICHOLSON, W. a CH. M. SNYDER, 2014. Intermediate microeconomics and its application. 12th edit. South-Western Cengage Learning. ISBN 978-1-133-18902-2.
    recommended literature
  • HOLMAN, Robert. Ekonomie. In Beckovy ekonomické učebnice. 6. vydání. 696 stran. Beckovy ekonomické učebnice. ISBN 978-80-7400-278-6. Digitalizovaný dokument info
  • KAHNEMAN, Daniel. Myšlení: rychlé a pomalé. Brno, 2012, 542 pp. ISBN 978-80-87270-42-4. info
  • BUDINSKÝ, Petr; Radim VALENČÍK and KOL. Teorie redistribučních systémů : (Jak číst společenskou realitu a oč tu běží?). Praha: Vysoká škola finanční a správní, 2010. ISBN 978-80-7408-044-9. URL info
Forms of Teaching
Lecture
Seminar
Consultation
Teaching Methods
Frontal Teaching
Group Teaching - Cooperation
Brainstorming
Critical Thinking
Individual Work– Individual or Individualized Activity
Teaching Supported by Multimedia Technologies
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Preparation for the Mid-term Test24 
Preparation for Seminars, Exercises, Tutorial20 
Preparation for the Final Test34 
Attendance on Lectures26 
Attendance on Seminars/Exercises/Tutorial/Excursion26 
Total:1300
Assessment Methods and Assesment Rate
Test – mid-term 30 %
Test – final 70 %
Exam conditions
To successfully complete the course, it is necessary to achieve 70% under the conditions set out below. Overall classification of the subject, i.e. points for the test (100-0): A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0.
Assessment methods: Continuous assessment will be in the form of a Mid-term test and is mandatory for all students (30 points). Final evaluation: the student chooses one option from the final evaluation: 1. final test - 90 points (70 + 20 points for bonus questions that will be part of the test). 2. essay processing - 90 points (70 + 20 bonus points for excellent and quality processing). Bonus points can also be obtained by shooting a maximum of two minutes of video (in MP4 format), in which the student summarizes the results of his essay.
The student of the full-time form of study is obliged to fulfill the obligatory 70% attendance at the contact teaching, i.e. everything except lectures. If the participation is not met, the student will be automatically classified unsuccessfully.
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
Continuous assessment will be conducted in the form of a test, in which a student can earn a maximum of 30 points. The date of the test will be determined by the instructors of the respective seminars. In the case of a low score, the student has the opportunity to retake the test.

Final assessment will take the form of a written examination (test), for which a maximum of 70 points can be obtained. Bonus points earned through activity during lectures, particularly for successful completion of in-class quizzes, will be added to the score from the final test.

If students with an individual study plan are unable to participate in the continuous test, the result of the final test will be recalculated so that the student can achieve a score within the full 0–100 point range.

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