NE_PRM Produktový management

Institute of Technology and Business in České Budějovice
winter 2024
Extent and Intensity
4/2/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Peter Gallo, CSc. (seminar tutor)
Ing. Jaroslav Kollmann, MBA (seminar tutor)
Ing. Milan Talíř, MBA (seminar tutor)
prof. Ing. Jan Váchal, CSc. (seminar tutor)
Guaranteed by
doc. Ing. Peter Gallo, CSc.
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
NE_PRM/NE6: Sat 2. 11. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, 13:05–14:35 B2, 14:50–16:20 B2, 16:30–18:00 B2, Sat 16. 11. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, Sat 14. 12. 13:05–14:35 B1, 14:50–16:20 B1, 16:30–18:00 B1, P. Gallo, J. Váchal
NE_PRM/P01: Mon 9:40–11:10 B2, Mon 11:25–12:55 B2, J. Váchal
NE_PRM/S01: Fri 13:05–14:35 B4, M. Talíř
NE_PRM/S02: Thu 9:40–11:10 I317B, J. Kollmann
Course Enrolment Limitations
The course is offered to students of any study field.
Syllabus
  • Lectures:
  • 1. The concept of product management and its definition within management.
  • 2. 2.
  • 3. The product management environment.
  • 4. The process of implementing product management.
  • 5. The impact of product management on the organizational structure - defining the area of activity.
  • 6. Key areas of product management.
  • 7. Product manager and his functions.
  • 8. Product management tactics.
  • 9. Key interface for product management.
  • 10. Management, development, delivery organization in product management.
  • 11. Sales, marketing, customers in product management.
  • 12. Goals and tasks in product management.
  • 13. Activities of the product manager.
  • 14. Product management maturity model.
  • 15. Product management framework from the perspective of organizational process.
  • 16. Main areas of product management.
  • 17. Lecture by a practitioner.
  • 18. Responsibility for product management.
  • 19. Product management alignment.
  • 20. Product management collaboration.
  • 21. Planning skills for product managers.
  • 22. Product skills - products.
  • 23. Functional skills.
  • 24. Lecture by a practitioner.
  • 25. Product manager interview preparation and negotiation.
  • 26. Practical application of product management to the product life cycle.
  • Seminars:
  • 1. Characteristics of the management process and product management on the selected subject of investigation - differences.
  • 2. Selection and characterization of the enterprise, including the creation of a list of products and their classification.
  • 3. Development of a management plan for the introduction of product management into the selected enterprise.
  • 4. Establishment of a matrix of key areas of the enterprise for product management and description of their content.
  • 5. Characteristics of the activities and competencies of the product manager, including the anchoring of the PM department in the organizational structure. of the selected company.
  • 6. Identification of key interfaces for product management for the selected object of investigation.
  • 7. Creation of a product dashboard - their consolidated presentation from a product management perspective.
  • 8. Definition of product management goals and objectives based on key performance indicators for the selected entity.
  • 9. Description of the activities of the product manager on the selected product using the example of the selected entity.
  • 10. Determination of a product management excellence model for the selected entity, including the development of a process design for its renewal.
  • 11. Characteristics of product strategy areas and tasks.
  • 12. Areas and tasks of the product manager in sales and distribution.
  • 13. Product management and its role in service and support
Literature
    required literature
  • ŠVECOVÁ, L. a J. VEBER, 2021. Produkční a provozní management. Praha: Grada. ISBN 978-80-271-1385-9.
  • PICHLER, R., 2021. How to Lead in Product Management. Wendover: Pichler Consulting. ISBN 978-1-9163030-0-3.
  • STARK, J., 2019. Product Lifecycle Management - Volume 1. New York: Springer. ISBN 9783030288648.
  • PRANAM, A., 2017. Product Management Essentials. New York: Apress. ISBN 9781484233023.
  • GALLO, P., J. VACHAL a J. STRAKOVA, 2022. Produktový management. Dominanta.
    recommended literature
  • GERACIE, G. a S. D. EPPINGER, 2013. The Guide to the Product Management and Marketing Body of Knowledge Prodbok Guide Geracie GregPaperback, ISBN 9780984518500.
  • HEYNES, S., 2019. The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager. New York: McGraw-Hill Education. ISBN 9781260135237.
  • LEMAY, M., 2022. Product Management in Practice. Sebastopol: O'Reilly Media, Inc. ISBN 9781098119737.
Forms of Teaching
Lecture
Seminar
Tutorial
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Attendance on Lectures52 
Attendance on Seminars/Exercises/Tutorial/Excursion2624
Total:7824
Assessment Methods and Assesment Rate
Test – mid-term 30 %
Test – final 70 %
Exam conditions
To successfully complete the course, it is necessary to achieve the sum of the continuous and final assessment of at least 70% under the conditions set out below. V~30 points can be obtained in the continuous assessment, i.e. 30%. In the final assessment, it is possible to a total of 70 points, i.e. 70 %. The overall classification of the course, i.e. the points for the final A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0. Interim evaluation Intermediate test - 30 points (i.e. 30 %) Final evaluation Final test - 70 points (i.e. 70 %) Translated with DeepL.com (free version)
Language of instruction
Czech
Teacher's information
A full-time student is obliged to meet the mandatory 70% attendance in contact teaching, i.e. everything except lectures. If attendance is not met, the student will automatically be graded "-".
  • Enrolment Statistics (recent)
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