STM_a Strategic Management

Institute of Technology and Business in České Budějovice
winter 2018
Extent and Intensity
4/2/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. et doc. PaedDr. Mgr. Zdeněk Caha, Ph.D., MBA, MSc. (seminar tutor)
Ing. Tsolmon Jambal, Ph.D. (seminar tutor)
doc. Ing. Petra Pártlová, Ph.D. (seminar tutor)
Mgr. Pavel Sládek, Ph.D. (seminar tutor)
doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
prof. Ing. Jan Váchal, CSc. (seminar tutor)
Guaranteed by
doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Timetable of Seminar Groups
STM_a/A4: Sun 4. 11. 8:00–9:30 B1, 9:40–11:10 B1, 11:25–12:10 B1, Sun 25. 11. 8:00–9:30 E1, 9:40–11:10 E1, 11:25–12:55 E1, Sat 15. 12. 13:05–14:35 B1, 14:50–16:20 B1, 16:30–17:15 B1, J. Váchal
STM_a/P01: Mon 11:25–12:55 B1, Mon 13:05–14:35 B1, J. Straková
STM_a/S01: Thu 8:00–9:30 N109, T. Jambal
STM_a/S02: Tue 14:50–16:20 N205, P. Pártlová
STM_a/S04: Wed 14:50–16:20 N109, P. Sládek
STM_a/S05: Wed 13:05–14:35 N109, P. Sládek
Prerequisites
MAX_KOMBINOVANYCH ( 200 ) && MAX_PREZENCNICH ( 175 )
Student masters the subject matter of Podnikové řízení (Enterprise management)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives supported by learning outcomes
The aim of the course is to acquaint students with the basics of strategic management, with components of strategic management of companies, with the process of formulating, chosing and implementing the strategy and with selected methods for assessing the internal and external environment of the company. The graduate of the course has basic knowledge of strategic management of the business sphere, influenced by scientific and technical and socio-economic progress and turbulent development of the environment in the 21st century. He / she is able independently to perform the company's characteristics, including the evaluation of the effectiveness of the economic activity results using internal and external strategic methods.
Learning outcomes
- students can define an enterprise as a system, - students understand the strategic management paradigm, - students know the developmental phases of strategic management, - students understand the basic terms of strategic management (strategy, strategic management process and its phase); - students understand the hierarchy and classification of strategies - students know the principles of corporate strategy formation, - students understand the principles of strategic analysis, - students know the principles of projection of modern organizational structures, - students understand the concept of a competitive advantage, - students can apply basic methods for evaluation the internal and external business environment (internal and external strategic analysis) - students know principles of selected managerial methods.
Syllabus
  • 1. Enterprise as a system, internal and external business environment, a change in the nature of the work of the managers, manager as a strategist 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making 3. The process of strategic management, strategy hierarchy (corporate strategy, business strategy, functional strategies) 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis 5. Classification strategies 6. Paradigm, the paradigm of strategic management 7. Formulation, strategy selection and implementation 8. Projections of modern organizational structures 9. Competitive advantage, value chain analysis, strategic planning and control 10. Selected management methods: Balanced Scorecard, EFQM 11. Innovation, innovation processes, methods Six sigma 12. Managerial philosophy of Kaizen 13. Selected managerial methods and tools
Literature
    required literature
  • VÁCHAL, J., VOCHOZKA, M. a kol. Podnikové řízení. 1.vyd. Praha:Grada Publishing,2013.688 s. ISBN 978-80-247-4642-5.
  • STRAKOVÁ, J. , J. VÁCHAL, J. a P. PÁRTLOVÁ, 2017. Strategický management. 4. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. ISBN 978-80-7468-106-6.
    recommended literature
  • KEŘKOVSKÝ, M. a O. VYKYPĚL, 2006. Strategické řízení. Praha: C. H. Beck. ISBN 80-7179-453-8.
  • TICHÁ, I. a J. HRON, 2014. Strategické řízení. 1. vyd. Praha: Provozně ekonomická fakulta ČZU v Praze. ISBN 80-213-0922-7.
Forms of Teaching
Lecture
Exercise
Tutorial
Teaching Methods
Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity
Student Workload
ActivitiesNumber of Hours of Study Workload
Daily StudyCombined Study
Mid-term Test11
Preparation for the Mid-term Test2540
Preparation for Seminars, Exercises, Tutorial1015
Preparation for the Final Test5272
Preparation for the Seminar Work4054
Attendance on Lectures52 
Attendance on Seminars/Exercises/Tutorial/Excursion2624
Attendance on the Final Test22
Total:208208
Assessment Methods and Assesment Rate
Exam – written 70 %
Test – mid-term 15 %
Seminary Work 15 %
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
The course is also listed under the following terms summer 2019, winter 2019, summer 2020, winter 2020.
  • Enrolment Statistics (winter 2018, recent)
  • Permalink: https://is.vstecb.cz/course/vste/winter2018/STM_a