VŠTE:NE_HOM Value management - Course Information

NE_HOM Value management

Extent and Intensity

4/2. 8 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Miroslav Pajma (seminar tutor)
Ing. Milan Talíř, MBA (seminar tutor)

Guaranteed by

doc. Ing. Jarmila Straková, Ph.D., MBA
Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice

Timetable of Seminar Groups

NE_HOM/NE6: Sat 1. 3. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, Sun 23. 3. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, Sat 3. 5. 8:00–9:30 B3, 9:40–11:10 B3, 11:25–12:55 B3, Sat 17. 5. 8:00–9:30 B2, 9:40–11:10 B2, 11:25–12:55 B2, M. Pajma
NE_HOM/P01: Mon 16:30–19:30 B1, M. Pajma
NE_HOM/S01: Thu 16:30–18:00 I214L, M. Talíř

Prerequisites

Knowledge of the basics of Management and Strategic Management.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives supported by learning outcomes

The value management course focuses on creating unique value for the customer. The aim is to maximize value while minimizing costs, or to focus on improving the processes that affect the value attribute. The student will acquire basic theoretical knowledge and practical skills leading to increased performance and competitiveness of enterprises.

Learning outcomes

Upon successful completion of the course, the student will:
knows the basic terminology in the field of value management,
understands the principles and approaches within value management as a separate/style of management,
knows the principles for creating value for customers,
is proficient in value and functional analysis,
is able to identify and characterize key business processes involved in adding value to the customer,
can develop a process map.

Syllabus

• Lectures:
• 1. Value Management - basic definition, content.
• 2. 2.
• 3. Principles of value management.
• 4. Value culture as an integral part of corporate culture.
• 5. Standards and legislation in the field of value management.
• 6. Value management as a system.
• 7. Phases of value management.
• 8. Value and value approach.
• 9. Value innovation.
• 10. Lecture by an expert from corporate practice.
• 11. Value analysis.
• 12. Functional analysis.
• 13. Value engineering.
• 14. Value engineering.
• 15. Value innovation strategy as part of value creation in the enterprise.
• 16. Competitive strategy and corporate behaviour as a prerequisite for generating added value in the enterprise.
• 17. Customer perceived value, attributes and customer value models.
• 18. Customer satisfaction as an attribute of customer value.
• 19. Customer loyalty as an attribute of customer value.
• 20. Customer value in service.
• 21. Process analysis of the company (process model of the company - process map), classification of business processes, business process map.
• 22. Added value in the enterprise as a tool for measuring the performance and efficiency of business processes.
• 23. Excerpt from a survey on value added in purchasing.
• 24. Presentation by an expert from corporate practice.
• 25. Other value management methods.
• 26. Scientific and technological development, automation, AI and their impact on added value.
• Seminars:
• 1. Selection and basic characteristics of a model enterprise (manufacturing or service) according to the attached outline.
• 2. Characteristics of customer value (products, segments, price).
• 3. Unique value proposition from the perspective of the target customer group.
• 4. Unique value proposition in terms of needs met and relative price.
• 5. Process value analysis (production or services).
• 6. Value innovation and its new concept.
• 7. Functional approach in value management.
• 8. Functional analysis of the enterprise.
• 9. Value analysis and its procedure.
• 10. Key techniques of value analysis.
• 11. Creative problem solving techniques.
• 12. Presentation and defense of a set of sub-projects, their joint evaluation and conclusion.
• 13. Presentation and defense of a set of sub-projects, their joint evaluation and conclusion.

Literature

required literature
• VLČEK, R., 2008. Management hodnotových inovací. Praha: Management Press. ISBN 978-80-7261-164-5.
• DAVIES, R. a A. DAVIES, 2016. Value Management: Translating Aspirations into Performance. [s. l.]: Taylor & Francis Ltdv. ISBN 9781138247932.
• BLOKDYK, G., 2018. Value Stream Mapping VSM Complete Self-Assessment Guide. [s. l.]: Emereo Publishing. ISBN 9780655398257.
• ČSN EN 12973 (01 0121) Hodnotový management ČNI, Praha 2000.
• DOBŘICKÝ, J. a V. DOSTÁL, 2010. Hodnotový management. Brno: Sting, spol s r. o. ISBN 978-80-86342-67-2.

recommended literature
• MAGRETTA, J., 2012. Michael Porter jasně a srozumitelně. Praha: Management Press. ISBN 978-80-7261-251-2.
• VLČEK, R., 2011. Strategie hodnotových inovací. [s. l.]: Profesional Publishing. ISBN 978-80-7431-048-5.
• KLAPALOVÁ, A., 2012. Hodnota a e-business. Brno: Masarykova univerzita. ISBN 978-80-2105-506-3.

Forms of Teaching

Lecture
Seminar
Tutorial

Teaching Methods

Frontal Teaching
Project Teaching
Brainstorming
Critical Thinking

Student Workload

Activities	Number of Hours of Study Workload
	Daily Study	Combined Study
Preparation for Lectures	8
Preparation for Seminars, Exercises, Tutorial	12	24
Preparation for the Final Test	58	58
Příprava prezentace (in Czech)	4	4
Samostatná práce (in Czech)	48	48
Samostudium (in Czech)		50
Attendance on Lectures	52
Attendance on Seminars/Exercises/Tutorial/Excursion	26	24
Total:	208	208

Assessment Methods and Assesment Rate

Test – final 70 %
Presentation 5 %
Case Study 25 %

Exam conditions

In order to successfully complete the course, the student must achieve a minimum of 70% on the interim and final assessments. 30 points can be obtained in the continuous assessment, i.e. 30%. In the final assessment, a total of 70 points can be obtained, i.e. 70%. Overall course classification, or points achieved in the final assessment (70 - 0) + points from the continuous assessment (30 - 0): A 100 - 90, B 89.99 - 84, C 83.99 - 77, D 76.99 - 73, E 72.99 - 70, FX 69.99 - 30, F 29.99 - 0. A full-time student is required to meet the mandatory 70% attendance in contact classes, i.e. everything except lectures. If attendance is not met, the student will automatically be graded "F".

Language of instruction

Czech

Teacher's information

A full-time student is obliged to attend contact classes, i.e. everything except lectures, meet the mandatory 70% attendance. If attendance is not met, the student will be will automatically be graded "-". Information for students with an ISP (Individual Study Plan) A student with an Individual Study Plan is required to contact the instructor immediately upon approval of the ISP. If the student fails to do so, his/her ISP will not be considered. If students with an ISP have any questions, they may contact the course advisor via email at strakova@mail.vstecb.cz.

• Enrolment Statistics (recent)
  
• Permalink: https://is.vstecb.cz/course/vste/summer2025/NE_HOM