VŠTE:STM_a Strategic Management - Course Information
STM_a Strategic Management
Institute of Technology and Business in České Budějovicesummer 2020
- Extent and Intensity
- 4/2/0. 8 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Jarmila Straková, Ph.D., MBA (seminar tutor)
prof. Ing. Jan Váchal, CSc. (seminar tutor) - Guaranteed by
- Ing. Lukáš Polanecký
Lifelong learning Centre – Directorate of Study Administration and Lifelong Learning – Vice-Rector for Study Affairs – Rector – Institute of Technology and Business in České Budějovice
Supplier department: Department of Management – Faculty of Corporate Strategy – Rector – Institute of Technology and Business in České Budějovice - Timetable of Seminar Groups
- STM_a/CCV: Sat 28. 3. 8:00–11:10 B5, Sat 25. 4. 8:00–12:10 B5, J. Straková, J. Váchal
- Prerequisites
- OBOR(CAP)
Student masters the subject matter of Podnikové řízení (Enterprise management) - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Administration and Management (programme VŠTE, EM)
- Course objectives supported by learning outcomes
- The aim of the course is to acquaint students with the basics of strategic management, with components of strategic management of companies, with the process of formulating, chosing and implementing the strategy and with selected methods for assessing the internal and external environment of the company. The graduate of the course has basic knowledge of strategic management of the business sphere, influenced by scientific and technical and socio-economic progress and turbulent development of the environment in the 21st century. He / she is able independently to perform the company's characteristics, including the evaluation of the effectiveness of the economic activity results using internal and external strategic methods.
- Learning outcomes
- - students can define an enterprise as a system, - students understand the strategic management paradigm, - students know the developmental phases of strategic management, - students understand the basic terms of strategic management (strategy, strategic management process and its phase); - students understand the hierarchy and classification of strategies - students know the principles of corporate strategy formation, - students understand the principles of strategic analysis, - students know the principles of projection of modern organizational structures, - students understand the concept of a competitive advantage, - students can apply basic methods for evaluation the internal and external business environment (internal and external strategic analysis) - students know principles of selected managerial methods.
- Syllabus
- 1. Enterprise as a system, internal and external business environment, a change in the nature of the work of the managers, manager as a strategist 2. The development of strategic management, stages of development and basic concepts: strategy, strategic management, strategic thinking and decision making 3. The process of strategic management, strategy hierarchy (corporate strategy, business strategy, functional strategies) 4. Models of strategic management, strategic situational analysis - external analysis, internal analysis 5. Classification strategies 6. Paradigm, the paradigm of strategic management 7. Formulation, strategy selection and implementation 8. Projections of modern organizational structures 9. Competitive advantage, value chain analysis, strategic planning and control 10. Selected management methods: Balanced Scorecard, EFQM 11. Innovation, innovation processes, methods Six sigma 12. Managerial philosophy of Kaizen 13. Selected managerial methods and tools
- Literature
- required literature
- VÁCHAL, J., VOCHOZKA, M. a kol. Podnikové řízení. 1.vyd. Praha:Grada Publishing,2013.688 s. ISBN 978-80-247-4642-5.
- STRAKOVÁ, J. , J. VÁCHAL, J. a P. PÁRTLOVÁ, 2017. Strategický management. 4. uprav. vyd. České Budějovice: Vysoká škola technická a ekonomická v Českých Budějovicích. ISBN 978-80-7468-106-6.
- recommended literature
- KEŘKOVSKÝ, M. a O. VYKYPĚL, 2006. Strategické řízení. Praha: C. H. Beck. ISBN 80-7179-453-8.
- TICHÁ, I. a J. HRON, 2014. Strategické řízení. 1. vyd. Praha: Provozně ekonomická fakulta ČZU v Praze. ISBN 80-213-0922-7.
- Forms of Teaching
- Lecture
Exercise
Tutorial - Teaching Methods
- Frontal Teaching
Project Teaching
Individual Work– Individual or Individualized Activity
- Student Workload
Activities Number of Hours of Study Workload Daily Study Combined Study Preparation for the Mid-term Test 25 40 Preparation for Seminars, Exercises, Tutorial 10 15 Preparation for the Final Test 52 72 Preparation for the Seminar Work 41 55 Attendance on Lectures 52 Attendance on Seminars/Exercises/Tutorial/Excursion 26 24 Attendance on the Final evaluation 2 2 Total: 208 208 - Assessment Methods and Assesment Rate
- Exam – oral 85 %
Seminary Work 15 %
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course is taught each semester.
- Teacher's information
- Attendance in lessons is defined in a separate internal standard of ITB (Evidence of attendance of students at ITB). It is compulsory, except of the lectures, for full-time students to attend 70 % lesson of the subjet in a semester.
- Enrolment Statistics (summer 2020, recent)
- Permalink: https://is.vstecb.cz/course/vste/summer2020/STM_a